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Jamie McDermott

Helping B2B SaaS activate users 📈 with PLG onboarding experiences 🎉

Jamie McDermott is an experienced digital marketer with a diverse range of skills in strategic planning, user experience, SEO, analytics, and lead generation. With a growth hacker mindset, she is always learning and staying ahead of the industry, constantly testing and optimizing. Currently serving as a live class facilitator for Google Squared, she provides a high level of education to some of the world's leading brands and agencies. Her specialties include on-page optimization, growth marketing and development, online advertising, user journey tracking, content optimization, funnel management, and CRM. She has worked in a variety of organizations, including Element Human, Dubber, and Re-Leased Property Software. Outside of work, Jamie enjoys traveling, exploring new places to eat and drink in London, and reading thrillers.

Highlights

Apr 8 · linkedin

Reminder ➡ onboarding doesn't finish when the free trial ends ❌

Onboarding is a continuous user experience ✅

Sometimes, you need to introduce a new experience or feature, so feature-specific onboarding is needed.

BUT that doesn't mean you have to wait for a new feature to remind users how to experience value from it...

Why not reintroduce your users to existing features? 🤔

And what better place than a monthly newsletter ❓

#todoist have done a great job introducing users to a NEW feature in their monthly newsletter BUT don't let that stop you experimenting...

📗 How ⁉

1/ Dig into your data to see which features are being underutilized

2/ Filter them by segment - make sure the feature(s) are useful for the segment(s)

3/ Target your segment(s) with a personalized monthly update that explains the value they'll get IF they use said feature

I love 💙 hearing your stories of things you did, challenges you're facing, and everything #useronboarding so please share in the comments below (or DM me).

⭐ Great work from the todoist team, hats off on this one.

#SaaS #Onboarding #PLG #Newsletter

Jan 23 · linkedin

🆘 I'm starting a monthly (for now) onboarding newsletter and I'm looking for your help to choose a name... 👇

A mistake? Maybe! 😂

So, if you have any suggestions (PC, of course) please put them in the comment box below.

I might even run a quick poll once I've narrowed them down! 📊

#useronboarding #newsletter #onboarding #plg #productled

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Jamie McDermott
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Location

Toronto, Ontario, Canada