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Jamie Robinson
Social, Cultural & Audience Insights Leader | Currently @ Amazon | ex-Netflix | ex-We Are Social
Jamie Robinson is the Head of Social Insights at Amazon Music, a position he has held since March 2023.1 He is a Consumer Insights & Strategy leader with over 15 years of experience in building global teams and driving strategic decision-making through data-driven insights.1
Prior to his role at Amazon Music, Jamie held several notable positions:
- Insights & Strategy Consultant at OpenSea (August 2022 - Present)1
- Global Director of Consumer Insights at Netflix (May 2018 - July 2022)1
- Global Research & Insight Director at We Are Social (January 2013 - April 2018)1
At Netflix, Jamie built and led the Social Consumer Insights organization, focusing on driving conversation in popular culture and informing strategic decisions across Content, Marketing, and Product Innovation.1 His team was instrumental in optimizing various aspects of Netflix's operations, from content development to pricing strategies.1
Jamie's experience also includes a significant tenure at We Are Social, where he was part of the global senior leadership team and oversaw the agency's Research & Insight division.1 He was responsible for developing the agency's offerings and managing global analyst teams across 10 countries.1
Throughout his career, Jamie has demonstrated expertise in social media analytics, consumer behavior analysis, and strategic insights generation for major global brands.12 His LinkedIn profile (username: jamiebrrobinson) showcases his extensive experience and leadership in the field of consumer insights and strategy.1
Highlights
Thrilled to be on the judging panel of this year's Social Intelligence Insider 50! If you're yet to submit a nomination do so via the link below! The deadline is this Friday, December 2nd.
Link👇 https://lnkd.in/eP_pfSiH
#SIInsider50
I’ll be honest, when this wide-eyed chap from Europe landed on the shores of Los Angeles in 2018 I wasn’t sure I’d last long at Netflix. It was a huge job at a company that needs no introduction, so it was with both excitement and butterflies that I walked into that tall building on Sunset & Bronson.
4 years later brings my time at Netflix to a close, following the well publicised #Netflixlayoffs a few weeks ago. And what a 4 years it was! - building out a world class social insights team across LA, NYC, LatAm, APAC & EMEA that drove strategy across creative marketing, brand & editorial marketing, content acquisition, content development and product innovation. I was able to collaborate with so many brilliant minds, learn deeply about the entertainment business and continue developing this insights & strategy niche that I’m so deeply passionate about. Nothing but thanks and appreciation for my time at Netflix 🙏
I’m taking a short breather to visit friends and family back in Europe (first time in over 3 years!) but I am actively exploring new opportunities. Let’s chat! #OpenToWork
