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Jan-Benedict Steenkamp

Knox Massey Distinguished Professor of Marketing and Leadership, Award-winning Author, Top 0.1% Scientist & Creator of the Grit Scale

Jan-Benedict Steenkamp is the C. Knox Massey Distinguished Professor at the University of North Carolina's Kenan-Flagler Business School, a renowned marketing and leadership scholar with a passion for history.

With over 65,000 citations to his work, he is ranked in the top 0.1% of 8.5 million scientists globally across all disciplines.

Steenkamp is acclaimed for his teaching, notably named a 'Teaching All Star' by UNC's MBA program. He offers the popular course 'Leadership Lessons from History' in UNC's Executive MBA programs, based on his book 'Time to Lead: Lessons for Today’s Leaders from Bold Decisions that Changed History.'

His scholarly contributions include five well-received books, with 'Time to Lead' being a finalist for the Foreword INDIES Book of the Year Award in the History category.

Beyond academia, Steenkamp has conducted executive seminars worldwide, including prestigious institutions like the U.S. Military Academy West Point and has received honorary accolades from institutions such as Aarhus University, the Royal Netherlands Academy of Sciences, and the American Marketing Association.

Jan-Benedict Steenkamp
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Location

Chapel Hill, North Carolina, United States