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Jana Borisova
Marketing Manager at Centaur Media Plc
Professional Background
Jana Borisova is a highly accomplished marketing and communications specialist whose diverse skill set is complemented by her multilingual capabilities. With over seven years of B2B marketing experience in the dynamic event and media industry, Jana has cultivated a strong portfolio that includes both established and newly launched products. She is known for her exceptional ability to develop and implement targeted customer-focused marketing strategies that consistently achieve impressive commercial outcomes and measurable ROI.
Throughout her career, Jana has adeptly managed multi-channel marketing projects across Europe, Russia, and the Former Soviet Union (FSU). These projects have spanned various industry portfolios, showcasing her adaptability and strategic mindset in diverse environments. Whether collaborating with internal teams or engaging various stakeholders, Jana thrives in high-speed, growth-oriented work settings that require quick thinking and innovative solutions.
Education and Achievements
Jana Borisova's academic background is grounded in economics and political science, equipping her with the analytical skills necessary for her role in marketing. She holds a Master’s degree in Economics from Unicat Alta Scuola Della Economia E Relazioni Internazionali. Additionally, she earned her Bachelor’s degree in Political Science from Latvijas Universitate. This solid educational foundation has played a pivotal role in her understanding of market dynamics, consumer behavior, and strategic planning, contributing significantly to her success as a marketing professional.
Jana's professional journey is marked by her tenure as a Marketing Manager at Centaur Media Plc, where she honed her skills in developing marketing strategies that engage target audiences and drive business growth. Before that, she served as the Marketing Manager at Thg Sports, and in various vital roles at Marcus Evans, where she excelled in business strategy and regional development in Russia and CIS. Jana's experience with the United Nations Development Programme (UNDP) in Trade and Poverty Reduction Practice further reflects her commitment to creating value-driven initiatives that resonate with diverse audiences.
Skills and Expertise
Jana possesses an extensive skill set tailored to meet the needs of modern marketing and communication challenges. Her capabilities include:
- Development of Marketing Strategy: Expert in crafting comprehensive marketing strategies that align with business goals and resonate with target customers.
- Email Marketing: Proficient in overseeing email marketing campaigns through various platforms, focusing on data segmentation, tracking, and analysis.
- Digital Marketing: Experienced in Google AdWords, PPC campaigns, and SEO, with a keen focus on driving online visibility and engagement.
- Website Management: Skilled in managing website analytics, wire-frame design, and content generation to enhance user experience and site performance.
- Social Media Marketing: Adept at creating optimized content tailored to appropriate social media channels while exploring new media tools to expand marketing reach.
- Public Relations and Press Management: Strong background in managing relationships with the media and promoting corporate branding initiatives.
- B2B & B2G Strategies: Proven expertise in developing go-to-market strategies, event promotions, and branding initiatives that effectively connect with business segments.
- Project Management: Demonstrated capability in strategic planning, scheduling, and overseeing various projects to ensure timely execution.
- Budget Management and Financial Reporting: Accomplished in financial analysis, budget management, and implementing pricing model strategies that enhance revenue performance.
- Contract and Negotiation Skills: Experienced in negotiating contracts and agreements with both internal and external stakeholders to contribute to business objectives.
- Event Planning and Logistics: Well-versed in the intricacies of event planning, logistics coordination, and ensuring seamless execution of marketing events.
- KPI Analysis: Proficient in analyzing key performance indicators to drive marketing and sales improvements and provide actionable insights to stakeholders.
Achievements
Throughout her career, Jana Borisova has achieved significant success by leveraging her strategic thinking and creative solutions. Her innovative marketing campaigns have not only delivered tangible results and enhanced visibility for the brands she has represented but have also garnered the attention of industry peers. Her ability to adapt to rapidly changing markets has positioned her well to navigate the challenges that arise in contemporary marketing environments.
Jana's reputation as a thought leader in the marketing sector is reinforced by the successful collaboration with various organizations and st
