Suggestions
Jana Borisova
Marketing Manager at Centaur Media Plc
Professional Background
Jana Borisova is a highly accomplished marketing and communications specialist whose diverse skill set is complemented by her multilingual capabilities. With over seven years of B2B marketing experience in the dynamic event and media industry, Jana has cultivated a strong portfolio that includes both established and newly launched products. She is known for her exceptional ability to develop and implement targeted customer-focused marketing strategies that consistently achieve impressive commercial outcomes and measurable ROI.
Throughout her career, Jana has adeptly managed multi-channel marketing projects across Europe, Russia, and the Former Soviet Union (FSU). These projects have spanned various industry portfolios, showcasing her adaptability and strategic mindset in diverse environments. Whether collaborating with internal teams or engaging various stakeholders, Jana thrives in high-speed, growth-oriented work settings that require quick thinking and innovative solutions.
Education and Achievements
Jana Borisova's academic background is grounded in economics and political science, equipping her with the analytical skills necessary for her role in marketing. She holds a Master’s degree in Economics from Unicat Alta Scuola Della Economia E Relazioni Internazionali. Additionally, she earned her Bachelor’s degree in Political Science from Latvijas Universitate. This solid educational foundation has played a pivotal role in her understanding of market dynamics, consumer behavior, and strategic planning, contributing significantly to her success as a marketing professional.
Jana's professional journey is marked by her tenure as a Marketing Manager at Centaur Media Plc, where she honed her skills in developing marketing strategies that engage target audiences and drive business growth. Before that, she served as the Marketing Manager at Thg Sports, and in various vital roles at Marcus Evans, where she excelled in business strategy and regional development in Russia and CIS. Jana's experience with the United Nations Development Programme (UNDP) in Trade and Poverty Reduction Practice further reflects her commitment to creating value-driven initiatives that resonate with diverse audiences.
Skills and Expertise
Jana possesses an extensive skill set tailored to meet the needs of modern marketing and communication challenges. Her capabilities include:
- Development of Marketing Strategy: Expert in crafting comprehensive marketing strategies that align with business goals and resonate with target customers.
- Email Marketing: Proficient in overseeing email marketing campaigns through various platforms, focusing on data segmentation, tracking, and analysis.
- Digital Marketing: Experienced in Google AdWords, PPC campaigns, and SEO, with a keen focus on driving online visibility and engagement.
- Website Management: Skilled in managing website analytics, wire-frame design, and content generation to enhance user experience and site performance.
- Social Media Marketing: Adept at creating optimized content tailored to appropriate social media channels while exploring new media tools to expand marketing reach.
- Public Relations and Press Management: Strong background in managing relationships with the media and promoting corporate branding initiatives.
- B2B & B2G Strategies: Proven expertise in developing go-to-market strategies, event promotions, and branding initiatives that effectively connect with business segments.
- Project Management: Demonstrated capability in strategic planning, scheduling, and overseeing various projects to ensure timely execution.
- Budget Management and Financial Reporting: Accomplished in financial analysis, budget management, and implementing pricing model strategies that enhance revenue performance.
- Contract and Negotiation Skills: Experienced in negotiating contracts and agreements with both internal and external stakeholders to contribute to business objectives.
- Event Planning and Logistics: Well-versed in the intricacies of event planning, logistics coordination, and ensuring seamless execution of marketing events.
- KPI Analysis: Proficient in analyzing key performance indicators to drive marketing and sales improvements and provide actionable insights to stakeholders.
Achievements
Throughout her career, Jana Borisova has achieved significant success by leveraging her strategic thinking and creative solutions. Her innovative marketing campaigns have not only delivered tangible results and enhanced visibility for the brands she has represented but have also garnered the attention of industry peers. Her ability to adapt to rapidly changing markets has positioned her well to navigate the challenges that arise in contemporary marketing environments.
Jana's reputation as a thought leader in the marketing sector is reinforced by the successful collaboration with various organizations and stakeholders. By focusing on revenue management and performance reporting, she has been able to propose tactical changes that lead to enhanced business outcomes. Her attention to detail and commitment to excellence ensures that every project she undertakes displays a high standard of quality and effectiveness.
In summary, Jana Borisova is a marketing maven whose combination of experience, education, and creative ingenuity sets her apart in the competitive landscape of B2B marketing and communications. Her journey through various roles and responsibilities has paved the way for a successful career marked by strategic accomplishments and an undeniable impact on the industry. Her approach in creating long-lasting customer relationships while driving results combines all the essentials needed for successful marketing leadership.
tags':['strategic marketing','B2B marketing','communications specialist','event marketing','media marketing','data segmentation','digital marketing','Google AdWords','SEO','social media marketing','public relations','brand promotion','B2B strategies','event management','project management','budget management','contract negotiation','KPI analysis','marketing collateral development','email marketing campaigns'],
questions':['How did Jana Borisova develop her expertise in B2B marketing within the event and media industry?','What strategies has Jana Borisova employed to achieve measurable ROI in her marketing campaigns?','In what ways has Jana Borisova adapted her marketing skills to suit diverse industry portfolios?','What has been the impact of Jana Borisova’s multi-channel marketing projects across Europe, Russia, and the FSU?','How has Jana Borisova leveraged her multilingual skills to enhance her marketing strategies?']} Tags: #Tags: strategic marketing, B2B marketing, communications specialist, event marketing, media marketing, data segmentation, digital marketing, Google AdWords, SEO, social media marketing, public relations, brand promotion, B2B strategies, event management, project management, budget management, contract negotiation, KPI analysis, marketing collateral development, email marketing campaigns. Questions: How did Jana Borisova develop her expertise in B2B marketing within the event and media industry? What strategies has Jana Borisova employed to achieve measurable ROI in her marketing campaigns? In what ways has Jana Borisova adapted her marketing skills to suit diverse industry portfolios? What has been the impact of Jana Borisova’s multi-channel marketing projects across Europe, Russia, and the FSU? How has Jana Borisova leveraged her multilingual skills to enhance her marketing strategies? } ``` ## PublicPersonData Background Summary Jana Borisova is a strategic, analytical, and creative multi-lingual marketing and communications specialist with over 7 years of B2B marketing experience in the event and media industry. She has effectively worked on a varied portfolio of both established and launch products, using targeted customer-focused strategies that deliver measurable returns on investment (ROI). Jana has successfully managed multi-channel marketing projects in Europe, Russia, and the FSU, demonstrating her adaptability and expertise in various industry portfolios. Educational Background Jana received her Master's in Economics from the Unicat Alta Scuola Della Economia E Relazioni Internazionali, and she also holds a Bachelor’s degree in Political Science from Latvijas Universitate. These degrees have fortified her analytical skills and understanding of market dynamics. Career Overview Jana's professional journey began as a Marketing Manager at Centaur Media Plc. She honed her strategic marketing skills in this role, fostering her ability to lead various marketing initiatives. Prior to that, she served as the Marketing Manager at Thg Sports and has extensive experience in business development at Marcus Evans, where she focused on the Russia and CIS markets. Furthermore, she contributed her skills at the UNDP in Trade and Poverty Reduction Practice. Skills and Expertise Jana possesses a diverse range of skills including the development of multi-channel marketing strategies, email marketing, digital marketing, social media marketing, project management, public relations, budget management, contract negotiation, and event planning. Her strategic planning and KPI analysis abilities allow her to effectively measure the success of her campaigns and adjust strategies to meet targets. Achievements Over her career, Jana has established herself as a thought leader in marketing through innovative campaigns that yield positive results. Her ability to manage relationships within the industry and adapt to market conditions highlights her as an influential marketer. Her growth-focused mindset continues to drive her efforts to achieve excellence in the field of marketing and communications.
People also viewed
Related People
Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.