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Jana Gauthier
Vice President of Product at FanReach | Pro Sports, Events & Venue Industry Expert | D2C Digital Products | Martech Executive | Mentor | Coach | Mom
Jana Gauthier is a digital innovation expert who joined FanReach as Vice President of Product in January 2024.1 With nearly two decades of experience in crafting consumer experiences for prominent brands, she is known for her expertise in direct-to-consumer (D2C) digital products.1
Prior to joining FanReach, Jana worked for almost 20 years with Kraft Sports + Entertainment (KSE), where she developed digital products for brands such as the New England Patriots, New England Revolution, and Gillette Stadium.1 Her areas of expertise include:
- Website and application development
- Mobile technology
- E-commerce
- Loyalty programs
- Digital marketing
- CRM solutions
- Multimedia content production
- Data analytics
- AI
Jana is recognized as a cross-functional change agent, leveraging technology and data to transform and optimize business opportunities.1 Her leadership in the digital space is further evidenced by her role on the National Football League's Club Digital Advisory board from 2011 to 2023.1
At FanReach, Jana is expected to lead the development of innovative fan-based Martech solutions, bringing a new level of engagement to how fans interact with their favorite sports and entertainment entities.12
Highlights
As we head into a long weekend, I’ve found myself reflecting on the past few months. After 19 seasons with the New England Patriots, this upcoming 2024 season will be my first not driving the brand’s digital tech strategy. It’s a bit more bittersweet than I anticipated, but I’m incredibly grateful to stay connected to the world of professional sports in my role as VP of Product at FanReach .
At FanReach, we’re pushing the boundaries of what’s possible in sports, live events, and venue marketing technology. Our enterprise platform for mobile apps is designed to empower and elevate our clients’ entire marketing tech stack— both front-end and back-end— creating seamless, engaging, and personalized experiences for fans, all while driving revenue and demonstrating ROI.
I’m excited to share insights and explore new tech opportunities with both long-time colleagues and new connections. While I’m not in a direct sales role, I’m always eager to chat about the innovative solutions and partnerships we’re forming at FanReach.
If you’re curious about what we’re up to, or would like to just catch up personally, let’s connect after this well-deserved long-weekend. Hope you all have a good one!
This team right here is good people.
A lot of you have been asking me what it’s been like to jump from the brand to the vendor. And so far, so great because of this TEAM and the culture at FanReach — hard workers with a shared vision all contributing and supporting each other fully and on behalf of our clients. This includes everyone behind the scenes as well. It’s really awesome and special to be a part of, and I’m just so excited to build cool tech with good people.
#mobileapps #martech #digitalproducts #digitalmarketing #prosports #liveevents #entertainment #sappypost #SEATLV2024

