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Jane Elg
Senior Marketing Manager|SaaS Technology|B2B Marketing
Jane Elg is an experienced marketing professional currently serving as the Marketing Manager at Firmable, an Australian technology startup that provides a B2B database platform.13 Here's a comprehensive overview of Jane Elg's professional background and role:
Professional Experience
Jane Elg has a strong background in B2B marketing, campaign management, and digital marketing.3 Her career trajectory includes:
Skills and Expertise
Jane is recognized for her:
- Developing and executing marketing strategies
- Strong market and customer focus
- Experience in demand generation marketing4
Role at Firmable
As the Marketing Manager at Firmable, Jane Elg is responsible for:
- Navigating the new world of demand generation marketing4
- Contributing to the company's marketing efforts for their B2B database platform
- Likely involved in promoting Firmable's services, which include providing access to Australia's largest database of companies with rich attributes1
Professional Attributes
Jane is described as:
- Experienced and driven
- Having a strong market and customer focus
- Recognized for developing and executing marketing strategies2
Recent Activities
In August 2024, Jane shared insights about navigating the new world of demand generation marketing in her role at Firmable, indicating her active involvement in adapting to evolving marketing trends.4
Jane Elg's LinkedIn profile (username: jane-elg-996924a) likely contains more detailed information about her professional experience and achievements in the marketing field.
Highlights
Navigating the new world of demand gen marketing.
Here’s a quick story:
Since stepping into my demand gen role at @Firmable, I've been learning the ropes of the new world of marketing. So much seems to have changed in the last 18 months.
Recently, I ran my second Smartlead cold email campaign.
Sent out a batch of emails to a targeted ICP segment.
And the results? Crazy good.
65% open rate and impressive engagement numbers.
To put that into perspective, the average open rate for emails is between 17-28%. For cold outreach, those stats are gold.
So what made the difference?
Here’s the secret sauce:
-
Validated, accurate data (Using our own Firmable data)
-
Smartly crafted subject lines and value props (personalisation, social proof and non spammy language)
Plus, our new approach is catching attention.
While cold outreach alone isn’t the game changer, it’s proving to be a powerful tool to warm up the market for our SDRs to then make their calls.
In today’s fast-paced world, staying ahead means embracing the new—even when it’s feels way too technical sometimes!
Never underestimate the power of smart strategies, accurate data, and having a great product that solves a huge business problem.
Any advice or comments? Hit me up—I’d love to hear from you!
#newworld #marketing #smartlead #firmable #b2bdata #Australianstartup
Happy #IWD2024! Feeling very appreciative of the love, support and encouragement over the last few years of both women and men in my network and family (Cade Elg), that have supported me in my studies, home life and now my new adventure back in #startup land with Firmable. Michelle Obama's quote, “You can have it all, but not at the same time", never felt so true.
