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Jane Snyder

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Jane Snyder is a seasoned professional in qualitative research and client services, particularly within the tech sector. She has held the position of Vice President of Client Services - Tech Sector at Ipsos in North America from April 2020 to October 2022. In this role, she was responsible for leading business development strategies for key tech accounts and managing qualitative research services, which included ethnography and curation.1

Professional Background

  • Current Position: As of October 2022, Snyder serves as the Vice President of Strategy & Client Service at Russell Research, where she helps clients develop insights and strategies across various industries, including technology and consumer packaged goods (CPG) .1
  • Previous Roles at Ipsos:
    • Qualitative Research & Insights Strategist (September 2019 - April 2020): Designed and led bespoke research strategies in tech and CPG sectors.
    • Vice President at Ipsos Strategy3 (May 2018 - September 2019): Developed marketing strategies for senior leaders in global companies .1

Education

Jane Snyder graduated from Duke University, where she received her degree from the Fuqua School of Business. Her educational background complements her extensive experience in research methodologies and client services .1

Skills and Expertise

Snyder is recognized for her expertise in:

  • Designing qualitative and quantitative research studies.
  • Integrating behavioral science into product/service design.
  • Leading teams to activate insights through workshops and strategic planning .1

Overall, Jane Snyder's career reflects a strong commitment to advancing client understanding through innovative research strategies, particularly in the technology sector.

Highlights

Oct 28 · sciencedirect.com
Shifting from a Female-Dominated Profession: The Perceptions and ...
Jun 27 · brookings.edu
Algorithmic bias detection and mitigation: Best practices and policies ...
Al Jazeera's Middle East Popularity Wanes as its North American ...
Ipsos in North America information - Employees, Contact info

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Jane Snyder
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Location

Waterloo, Ontario, Canada