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Janelle Weed

Senior Manager, Content and Publishing at Torys LLP

Janelle Weed is the Director of Marketing at Torys LLP, a law firm where she has been working for over 10 years.12 She oversees the firm's marketing function, working with the marketing and business development department to develop and implement marketing initiatives that support Torys' public-facing brand and client relationships.1

Throughout her career at Torys, Janelle has:

  1. Cultivated and refined the firm's publishing and broader thought leadership program
  2. Developed marketing campaigns
  3. Managed PR and media-related communications1

Before joining Torys, Janelle's professional experience included various editorial, writing, and PR roles across public and private sectors.1 She started at Torys in 2013 as a Communications Specialist and has since progressed to manage a team of six responsible for all public-facing content, including thought leadership, website content, and social media, as well as client-facing content.2

Janelle is known for bringing creativity to her role, finding new ways to share ideas and helping lawyers make their ideas stand out.2 One of her proudest achievements is the launch of the Torys Quarterly in 2017, a publication that has improved the volume and quality of thought leadership across the firm.2

Janelle is an active member of the Legal Marketing Association.2 Her approach to legal marketing emphasizes the importance of understanding the business and the practice of law, as well as maintaining strong leadership and a well-structured department to handle the demands of a busy law firm.2

Highlights

Dec 3 · torys.com
Disclosure on the rise: 2024 climate disclosure report | Insights
Apr 1 · torys.com
Janelle Weed | People - Torys LLP

Related Questions

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Janelle Weed
Janelle Weed, photo 1
Janelle Weed, photo 2
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Location

Toronto, Ontario, Canada