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Janene Liston

The Pricing Lady: Helping Small Businesses Build the Right Pricing Strategy & Charge for the Value Delivered ★ Pricing Strategy ★ Pricing Coaching & Consulting ★ Price Setting ★ Excellent Podcast Guest & Speaker

Janene Liston, known as "The Pricing Lady," is a highly trusted Business Strategist and Pricing Expert specializing in helping small businesses, startups, and entrepreneurs.13 She is the founder of Janene Liston Coaching & Consulting, which she established in 2017.3

With over 20 years of experience in product marketing and pricing, Janene is a Certified Pricing Professional and a European Public Speaking Champion.3 Her expertise lies in teaching business owners strategies and actionable steps to set, manage, and confidently price their products and services.3

Janene's career highlights include:

  1. Working as the EAME Pricing Lead for Syngenta AG from 2012 to 2015.3
  2. Serving as a Pricing Manager for Siemens Switzerland (Building Technologies) from 2004 to 2006.3
  3. Co-founding Gotua, an online marketplace for courses, in 2016.3

She is also the host of "Live with The Pricing Lady, the Podcast," where she addresses common pricing challenges and shares tactics for business owners to price their offerings effectively.4 Janene's mission is to empower small businesses and scale-ups to confidently create, communicate, and charge for the value they deliver, helping them build more sustainably profitable businesses.2

Highlights

Oct 29 · thepricinglady.com
The Pricing Lady | Turning your purpose into profits
The Pricing Lady | Turning your purpose into profits
Oct 29 · thepricinglady.com
Pricing Podcast, Live with The Pricing Lady
Feb 12 · podcasts.apple.com
Live with The Pricing Lady, the Podcast - Apple Podcasts
Live with The Pricing Lady, the Podcast - Apple Podcasts
May 23 · maven.com
The Fair Price Formula by Janene Liston, The Pricing Lady on Maven

Related Questions

What inspired Janene Liston to become a pricing expert?
How did Janene Liston's engineering background influence her career in pricing?
What are some common challenges businesses face with pricing, according to Janene Liston?
How does Janene Liston's approach to pricing differ from traditional methods?
What certifications does Janene Liston hold in pricing?
Janene Liston
Janene Liston, photo 1
Janene Liston, photo 2
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Location

Münchenstein, Basel-Country, Switzerland