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Janina Hiersemann
Senior Client Manager @ MetaDesign
Professional Background
Janina Hiersemann has established herself as a prominent figure in the fields of marketing, communications, and brand partnerships. With a robust professional trajectory that spans various roles and responsibilities, she has successfully navigated the complex landscape of brand management and partnership development.
Currently, Janina serves as a Senior Client Manager at MetaDesign, where she leverages her extensive experience to drive successful client engagements and elevate brand presence in the digital and creative sectors. Her role entails collaborating with clients to develop innovative marketing strategies that resonate in today's fast-paced market, showcasing her ability to blend creativity and analytical thinking.
Before her tenure at MetaDesign, Janina held several critical positions that have honed her skills in brand partnerships. She was formerly the Head of Brand Partnerships at unea, where she was pivotal in forming strategic alliances that enhanced brand visibility and expanded market reach. Her insight into the dynamic market allowed her to forge connections that proved beneficial for all parties involved.
Prior to unea, Janina functioned as a Brand Partnerships Manager at INTERSPORT Marketing Services. In this role, she was responsible for overseeing brand collaboration initiatives that drove growth and consumer engagement, showcasing her talent for aligning partner goals with business objectives. Her journey in brand partnerships began as a Junior Brand Partnerships Manager at EDITION F GmbH, where she developed a solid foundation in the sector.
Janina started her career with EDITION F GmbH, where she also completed various internships, including a position in Sales and Project Management and a role as Werkstudentin Corporate Partnerships. Each of these experiences contributed significantly to her understanding of corporate operations and partnership dynamics, setting the stage for her future successes.
Education and Achievements
Janina earned her Bachelor of Arts (BA) in Wirtschaftskommunikation from Hochschule für Technik und Wirtschaft Berlin, achieving an impressive GPA of 1,7. This academic background has provided her with a strong foundation in communication theories and marketing principles, equipping her with the necessary tools to excel in her professional endeavors.
Furthermore, Janina has actively participated in numerous organizations that have enriched her leadership and marketing expertise. As the Nationale Vorsitzende (National Chair) at MTP - Marketing zwischen Theorie und Praxis e.V., she led various initiatives aimed at bridging the gap between academic theory and practical application in marketing. Under her leadership, MTP thrived, providing invaluable resources and networking opportunities for aspiring marketers.
Her contributions to MTP didn’t stop at the top leadership role. Janina served as the Gesamtleitung Geschäftsstellenversammlung (Overall Head of Office Meeting), showcasing her organizational and leadership skills, along with her commitment to fostering a collaborative marketing community.
Additionally, Janina gained practical experience as a Werkstudentin (working student) in CRM and project management at the Bundesverband Digitale Wirtschaft (BVDW) e.V., where she contributed to initiatives supporting digital business advancements in Germany. This role allowed her to delve deeper into client relationship management, an essential skill for her subsequent positions.
Notable Achievements
Throughout her career, Janina has consistently demonstrated exceptional capabilities, leading to numerous noteworthy accomplishments. Her success in establishing and maintaining robust brand partnerships is a testament to her expertise in building lasting relationships.
One of her significant achievements includes spearheading successful campaigns at unea, which resulted in substantial growth in brand awareness and market capture for partnered brands. These campaigns not only brought in measurable results but also solidified her reputation as a key player in the marketing landscape.
In her earlier roles at EDITION F GmbH, she was commended for her proactive approach and innovative ideas that contributed to the success of various projects, earning her recognition among peers and superiors alike. Her ability to adapt to rapidly changing environments and positively influence project outcomes has made her an invaluable asset within each organization she has been a part of.
Additionally, during her time in sales roles at Michael Kors and HOLY FASHION GROUP, Janina's dedication to customer service excellence drove high sales performance and cultivated strong client loyalty, further showcasing her versatile skillset that spans across both marketing and direct sales.
tags:[
Senior Client Manager
brand partnerships
marketing
communication
Hochschule für Technik und Wirtschaft
MetaDesign
unea
INTERSPORT Marketing Services
ED
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
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