Sign In

Janna Bastow

Product 🤓 • Invented the Now-Next-Later roadmap, ProdPad, and Mind the Product

Janna Bastow is a prominent product management professional who has made significant contributions to the tech industry. She is the CEO and Co-Founder of ProdPad, a product management and roadmapping software company she started in 2012.123

Key Professional Achievements::

  • Co-founder of Mind the Product, a global community of product managers that has grown to over 300,000 members23
  • Inventor of the widely adopted "Now/Next/Later" roadmap framework35
  • Started ProductTank and ProductCamp London in 2010 to connect with other product managers1

Career Background::

  • Previously worked as a Head of Product at BraveNewTalent4
  • Began her career as a Product Manager at Webjam4
  • Worked as a Product Management Consultant through her company SimplyBastow from 2009-20164

Personal Approach:: Bastow is known for consistently asking the question: "What problem are you trying to solve?"13 She is passionate about improving product management practices and tools, which led her to co-found ProdPad after recognizing a lack of effective product management software.2

Her company ProdPad is used by major companies like Microsoft, Automattic, and Rackspace, and helps product teams plan strategies, manage ideas, and understand customer needs.4

Highlights

Feb 28 · twitter

Too many teams assume that because they’ve built something valuable, customers will flock to it.

But the best products can flop if launched incorrectly. Join my @ProdPad webinar and let's talk about how to ensure your product gets the launch it deserves. https://t.co/fxHg5Un63n

Sep 3 · linkedin

Two weeks ago I gave a webinar on practical ways to maximize the amount of customer feedback you’re gathering (we had a blast - I always love the energy on the chat thread. So much knowledge sharing and networking going on 😊).

Well, I’ve got a Part II for you now 🎬 2️⃣ - what to do with that feedback once you have it. I will show you how to methodically conduct feedback analysis and how to use that analysis to inform your product decision-making.

Come join me and we’ll go through a bunch of different analysis methodologies - from quantitative analysis and qualitative techniques to affinity mapping and more. I’ll show you how to practically undertake each and when to use what analysis technique.

This is really practical, how-to stuff folks. I promise you’ll come away with at least a handful of processes you can implement in your role right away and get results. Whether you’re looking to evidence top-down strategies, find fuel for your strategic thinking or draw conclusions from discovery research - I’ll show you how.

👩🏻‍💻 How to Analyze Feedback to Inform Your Product Decisions 👩🏻‍💻 📆 Wednesday September 25 / 9am PDT / 12pm EDT / 5pm BST Registration link in the comments 👇

Related Questions

What inspired Janna Bastow to create ProdPad?
How did Janna Bastow's background in product management influence her approach to founding ProdPad?
What are some key features of ProdPad that differentiate it from other product management tools?
How has the Now/Next/Later framework impacted product management practices?
What challenges did Janna Bastow face when starting Mind the Product and ProdPad simultaneously?
Janna Bastow
Janna Bastow, photo 1
Janna Bastow, photo 2
Add to my network

Location

Brighton, England, United Kingdom