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Jaquie Hoyos

Executive Vice President, Media Services at Moroch

Jaquie Gonzalez Hoyos is a seasoned media professional currently serving as the Chief Media Officer at Moroch, a premier agency for franchise marketers such as Honda, McDonald's, and Planet Fitness.12 She was promoted to this position in August 2023 after serving as Executive Vice President, Media Services from April 2020 to August 2023.12

Career Highlights

  • Chief Media Officer at Moroch (August 2023 - Present)1
  • Executive Vice President, Media Services at Moroch (April 2020 - August 2023)1
  • Group Head, Brand Media at The Richards Group (January 2014 - April 2020)1
  • Various roles at MediaVest, including Digital Associate Director and Connections Associate Director (2009 - 2014)1

Achievements and Contributions

Since joining Moroch in 2020, Jaquie has:

  1. Revamped the agency's approach to media by introducing ways to understand local culture more deeply2
  2. Improved measurement of local business impact2
  3. Recast Google Performance Max as a local platform before its national release2
  4. Changed the culture at Moroch by restructuring pay and benefits, launching a mentorship program, and reframing performance conversations2

Education

  • Bachelor's degree in Advertising - Texas Media from The University of Texas at Austin (2002 - 2006)1

Personal Interests

When not working, Jaquie enjoys spending time with her husband and three kids or woodworking in her garage.3

Highlights

Nov 23 · moroch.com
About - Moroch Partners
Feb 5 · lbbonline.com
Moroch Names Jaquie Hoyos Chief Media Officer | LBBOnline
Moroch Names Jaquie Hoyos Chief Media Officer | LBBOnline
Feb 1 · moroch.com
Agency Daily - Moroch Names Jaquie Hoyos Chief Media Officer
Agency Daily - Moroch Names Jaquie Hoyos Chief Media Officer
Aug 25 · moroch.com
Jaquie Hoyos - Moroch Partners
Jaquie Hoyos - Moroch Partners

Related Questions

What are some of Jaquie Hoyos' most notable achievements at Moroch?
How has Jaquie Hoyos' approach to media services impacted Moroch's clients?
What strategies did Jaquie Hoyos implement to revamp Moroch's media approach?
How did Jaquie Hoyos' experience at The Richards Group prepare her for her role at Moroch?
What are Jaquie Hoyos' thoughts on the future of media and local culture?
Jaquie Hoyos
Jaquie Hoyos, photo 1
Jaquie Hoyos, photo 2
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Location

Dallas, Texas, United States