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Jared Gordon

Managing Partner @ Faculty of Change | Strategic Growth Catalyst

Jared Gordon is a seasoned professional with a diverse background in strategy, innovation, and venture, boasting over 15 years of experience in these fields.

As the Managing Partner at Faculty of Change, Jared collaborates with established enterprises globally, including prominent banks, luxury brands, and retailers, to drive strategic renewal and discover avenues for growth.

His venture capital and tech background positions him as a valuable strategic advisor and rational mentor for executives and founders, having supported numerous early-stage fintech and consumer startups from inception to successful exits.

Jared leverages his legal knowledge and extensive network to facilitate partnerships and agreements that deliver value to all involved parties, demonstrating his commitment to creating mutually beneficial relationships.

Aside from his professional endeavors, Jared Gordon is an art enthusiast, tennis player, yoga practitioner, and comic book fan who enjoys sharing his insights and narratives through his newsletter, Considered.

Highlights

Aug 23 · linkedin

The first time AI hurt my feelings. I asked ChatGPT to "roast me" based on my LinkedIn profile and this is what happened....

Oh Jared, the self-proclaimed 'Strategic Growth Catalyst'—because 'Consultant' was just too mainstream, right? With a resume longer than a CVS receipt, you’ve managed to hop from one buzzword-laden job title to another, leaving a trail of jargon and LinkedIn endorsements in your wake. Your career path looks like a game of corporate hopscotch, bouncing from 'Managing Partner' to 'Publisher' to 'Board Observer'—because why settle for one title when you can collect them all like Pokémon? And let's not forget your stint as a 'Student Senator'—truly the pinnacle of political power. Your love for tennis and yoga screams 'I’m a well-rounded individual,' but we all know it’s just a cover for your true passion: collecting obscure job titles. Keep those newsletters coming, Jared; the world needs more bedtime reading material.

Can not begin to imagine how savage Claude would have been.

Aug 22 · linkedin

🎢 Buckle up, folks! It's annual planning season, and you should be scared, we are in the middle of a VIBE SHIFT 🎡

In the first half the year, it was MAGA induced dread as the defining cultural sensibility. Instead, we have the possibility of a brat green tinted Obamacore renaissance?

Will the political winds in the US lead to a renewed optimism around youth (and growth in youth culture)? If they are succsesful, I think so.

Youth culture has disappeared from the popular imagination, fragmented by online filter bubbles or co opted by youth seeking millennials (swifties, etc).

Most current youth culture is not ready for mass adoption. It is dark, highly self referential and reflective of the current "sadness" of youth.

Will a return to "hope" and "change" lead to a youth driven cultural swell? Who knows! (well I do, but the answer will cost you).

But here we are, trying to map out our business strategy on shifting sands, just after it all felt so settled. 🔮

So, how do you short term plan when the only constant is change? Here are some tips for navigating this funhouse of uncertainty:

  1. Embrace your inner orienteer 🧭 Forget "stay the course." Understand that assumptions about the future that are baked into your plans and be prepared to shift course if they no longer hold up.

  2. Crystal ball budgeting 🔮 Leave some cash in the bank to fund opportunities that might arise as the world changes.

  3. Scenario speed-dating 💘 Don't over commit to one future - explore them all! Invite your team to each create three scenarios, from mild to wild, and judge how the strategy holds up.

Remember, in times like these, the best strategy might just be having a sense of humour and an openness to the unexpected.

What's your approach to planning in these "interesting" times?

#StrategicPlanning #VibeShift #BusinessRollercoaster

Jared Gordon
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Location

Toronto, Ontario, Canada