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Jared Jacobs
Partner at CAVU Consumer Partners
Jared Jacobs is a seasoned professional with a deep-rooted passion for supporting entrepreneurs in the creation of cutting-edge consumer brands. He holds a Master's degree from Stanford University and a Bachelor's degree from Brigham Young University.
Throughout his career, Jared has held various key positions in renowned organizations, showcasing his expertise and commitment to the industry. He has served as a Board Member at Gymkhana Fine Foods, Partner at CAVU Consumer Partners, Board Observer at Made by Nacho, Board Member at Native Pet, Board Member at obé Fitness, Major Investor at The Farmer's Dog, Board Observer at OSEA Malibu, Board Member at Beekeeper's Naturals, Board Member at Recess, Major Investor at poppi, Board Member at Once Upon a Farm, Principal at CAVU Consumer Partners, Major Investor (Series F) at Beyond Meat, Major Investor (Series B) at hims & hers, Major Investor at Vital Proteins, Board Member at HIPPEAS Organic Chickpea Snacks, Board Observer at Health-Ade Kombucha, Vice President at CAVU Consumer Partners, Associate at AEA Investors LP, Investment Banking Analyst specializing in Mergers & Acquisitions at Morgan Stanley, Investment Banking Summer Analyst focusing on Mergers & Acquisitions at Morgan Stanley, and Summer Analyst at Centerbridge Partners.
Highlights
🛒 True product innovation in CPG is extremely difficult. Finding a tolerable co-manufacturer, an acceptable supplier, and the “right” ingredient can be damn near impossible…then you have to crack the code of scale. 📈
🍎 Since inception, Once Upon A Farm has been on a mission to improve kid’s nutrition. When you look at kid’s snack bars on the market today, they are filled with tons of added sugar and processed ingredients. The team set out to create a game changing product – a bar that has no added sugar, high nutrient density, and amazing taste. It’s a product that parents can finally feel great about giving their kids (and may want to take a few bites of themselves).
⏳Product innovation is also about PATIENCE. This was the brand’s first significant product launch after eight years (!!) of chopping wood to get in ~14,000 doors with their original SKUs. 💪
🎯 After a few months in market, the answer to the below is an unequivocal YES.
🙌 Big shoutout to one of the best teams in consumer for building a generational brand that parents of today and tomorrow actually need.
John Foraker Cassandra Curtis Ari Raz Katie Marston Cheryl Vanvalkenburgh Larry Waldman Chris Folena Michelle Potter Kaitlyn Zuber Jeff Schafer Scott Schofield Melissa Ninegar Elliott Mason Kristin O'Connell Nicole MacNeill Jennifer Leen Berglund Kimberly P. Kayla Rodriguez Jane Ablaza McKenzie Smith Valesko
