Sign In

Jared Lake

SVP, Head of Media Investments at Ocean Media

Jared Lake is a media industry professional with extensive experience in digital marketing and media investments.1 He served as SVP, Head of Media Investments at Ocean Media from January 2021 to September 2023.1 In this role, he built and led a cross-functional media department of over 60 data-driven media buyers across various platforms, including Linear TV, Connected TV, Programmatic Display & Video, Paid Social, YouTube, Influencer, Branded Content, Podcasts, and Digital Audio.1

Career Highlights

  • Current Role: Co-Founder at Dial-Up Media in Orange County, California1
  • Previous Positions at Ocean Media:
    • SVP, Head of Media Investments (2021-2023)
    • VP, Digital Strategy (2018-2021)
    • Director, Digital Strategy (2015-2018)

Achievements

  • Increased digital billings to 40% of total billings at Ocean Media1
  • Developed strategies for CTV supply path optimization and analytics1
  • Built Ocean Media's first digital media buying team and service offering1

Industry Insights

Jared Lake is known for sharing insights on media trends and advertising:

  • He has commented on Netflix's entry into advertising, describing it as a "win-win" situation3
  • Lake has expressed concerns about the compatibility of quality journalism and profit motives in media4
  • He has discussed the shift in advertiser focus towards quality over low-cost inventory5

Jared Lake's LinkedIn profile (username: jaredrlake) showcases his extensive experience and thought leadership in the media and advertising industry.12

Related Questions

What are Jared Lake's key achievements at Ocean Media?
How has Jared Lake's career evolved over the years?
What strategies has Jared Lake implemented for media investments at Ocean Media?
What are Jared Lake's thoughts on the future of media investments?
How does Jared Lake's approach to media differ from traditional methods?
Jared Lake
Jared Lake, photo 1
Jared Lake, photo 2
Add to my network

Location

Los Angeles, California, United States