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Jared Lake

SVP, Head of Media Investments at Ocean Media

Jared Lake is a media industry professional with extensive experience in digital marketing and media investments.1 He served as SVP, Head of Media Investments at Ocean Media from January 2021 to September 2023.1 In this role, he built and led a cross-functional media department of over 60 data-driven media buyers across various platforms, including Linear TV, Connected TV, Programmatic Display & Video, Paid Social, YouTube, Influencer, Branded Content, Podcasts, and Digital Audio.1

Career Highlights

  • Current Role: Co-Founder at Dial-Up Media in Orange County, California1
  • Previous Positions at Ocean Media:
    • SVP, Head of Media Investments (2021-2023)
    • VP, Digital Strategy (2018-2021)
    • Director, Digital Strategy (2015-2018)

Achievements

  • Increased digital billings to 40% of total billings at Ocean Media1
  • Developed strategies for CTV supply path optimization and analytics1
  • Built Ocean Media's first digital media buying team and service offering1

Industry Insights

Jared Lake is known for sharing insights on media trends and advertising:

  • He has commented on Netflix's entry into advertising, describing it as a "win-win" situation3
  • Lake has expressed concerns about the compatibility of quality journalism and profit motives in media4
  • He has discussed the shift in advertiser focus towards quality over low-cost inventory5

Jared Lake's LinkedIn profile (username: jaredrlake) showcases his extensive experience and thought leadership in the media and advertising industry.12

Highlights

May 17 · linkedin

Is it just me? Does anyone else feel like this new Media Distributor Gauge from Nielsen is a conveniently timed case of structuring the data to support a narrative?

Hear me out.

The previous version was focused on how consumers were accessing content on the same device type. Helping enable an important conversation for brands on the shift in consumption from linear to streaming.

This new report effectively highlights who is winning the attention game. But the big screen in the living room is not the only or even the primary device consumers use to engage with video.

If we are shifting the focus to who captures the most attention I think the aperture should be expanded to include all the scroll media players on mobile.

TikTok, the rest of YouTube, Meta, Snap etc.

According to Nielsen the average adult in the US spends 32 hours a week with TV (streaming and linear). That’s 4.5 hours per day (crazy, and frankly skewed by the 55+ crowd).

Disney’s 11.5% would translate to just over :30 per day.

The 150M US users on TikTok spend on average 90 minutes a day consuming content.

YouTube would essentially double its share by including mobile.

Food for thought…

Is it just me? Does anyone else feel like this new Media Distributor Gauge from Nielsen is a conveni

Related Questions

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Jared Lake
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Location

Los Angeles, California, United States