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Jared Waxman
Growth & Demand Gen Leader
Professional Background
Jared Waxman is a seasoned marketing executive and team builder, known for his data-driven approach to enhancing customer experiences and fostering company growth. He has a remarkable ability to uncover customer insights and minimize risks, thereby positioning businesses for sustainable success. Over the years, Jared has accumulated a wealth of experience across various industries, holding key positions at notable organizations such as Metabase, Okta, and Yahoo. His work spans essential functions such as acquisition, product development, pricing strategies, partnerships, and the optimization of web and mobile experiences.
Leadership and Team Building
A passionate advocate for effective leadership, Jared has dedicated much of his career to building and energizing high-performing teams. He is a proud graduate of the Center for Leadership Studies, where he honed his skills in leadership and team dynamics. Throughout his professional journey, Jared has been inspired by exemplary leaders, and he strives to model their successful strategies while also mentoring emerging leaders within his teams. His commitment to nurturing growth and leadership skills in others reflects his belief that strong teams are the backbone of any organization.
Customer-Centric Approach
Jared firmly believes that delivering exceptional customer experiences is key to achieving organic business growth. By actively listening to customers and adopting an outside-in perspective, he crafts tailored solutions that drive engagement and satisfaction. His application of zero-based thinking enables him to innovate and refine processes that meet customer needs and establish lasting relationships. This customer-centric approach has proven invaluable to the companies he has helped grow.
Education and Achievements
Jared's educational background includes studying Psychology and Biology at Yale University, providing him with a deep understanding of human behavior and decision-making—an asset in any marketing role. Additionally, he has completed specialized courses at Reforge, including the Retention & Activation Series and the Growth Series. These programs have equipped him with cutting-edge knowledge and skills that contribute to his effectiveness in marketing and growth strategies.
Notable Career Highlights
- VP of Marketing at Metabase: Jared spearheaded marketing initiatives that significantly improved the company's market penetration and brand awareness.
- Demand Generation at Okta: His work here focused on developing comprehensive strategies that drove demand and customer acquisition.
- Director of Growth Marketing at Auth0 by Okta: Jared played a critical role in scaling marketing efforts to support rapid company growth.
- VP of Marketing at PubNub: He was instrumental in crafting marketing strategies that emphasized customer value and engagement.
- Sr. Director of Growth Marketing at Yahoo: In this high-stakes environment, he implemented data-driven approaches that revitalized marketing effectiveness.
- CMO at Spot Trender: Jared led marketing strategies that bridged insights and execution to accelerate business traction.
- Sr. Director of Ecommerce at LegalZoom: He focused on enhancing the online customer shopping experience, driving sales through data analysis and optimization.
- Group Manager of Optimization & Insights at Adobe: His role involved leveraging data analytics to improve customer insights and inform business strategies.
- VP of Marketing at HitPlay: He managed comprehensive marketing strategies that aligned with business goals.
- Sr. Manager of Web Marketing at Intuit: Jared optimized online marketing initiatives, resulting in improved customer engagement rates.
- Director of Product Management at Amazon: His contributions included shaping product offerings based on customer feedback and market trends.
- Director of Product Management at Alexa.com: Here, he leveraged insights to enhance product features and functionality.
- Research Associate at R. B. Webber & Co.: This early role provided Jared with foundational analytical skills essential to his later success.
Achievements
Throughout his career, Jared has consistently demonstrated his capability to drive growth and innovation within organizations. His impressive track record showcases a commitment to excellence and an unwavering focus on customer satisfaction and team development.
Mentorship and Team Development
A core component of his professional philosophy is mentorship and the cultivation of future leaders. Jared has successfully mentored team members, helping them to grow into leadership roles. His dedication to professional development creates an environment where team members feel valued and empowered, which in turn leads to enhanced performance and collaboration.
Transformative Marketing Strategies
His ability to craft transformative marketing strategie
Highlights
Just had an enlightening coffee chat with Navneet Loiwal from Coefficient ! 🚀 They're bridging the gap between Gsheets and Salesforce (plus other platforms) in an innovative way. Impressed by Navneet's vision for the future of the company. 🔍 They're on the lookout for a marketing leader with PLG experience. If that's you or someone you know, let's connect. I'd be happy to make an introduction. 🤝
