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Jarid Lukin

GM | Chief Digital Officer | Global Ecommerce Executive | Board Member

Jarid Lukin is a retail executive with over 25 years of experience in helping global brands and manufacturers connect with consumers online and offline.

He has a broad background in marketing, technology, and operations, with expertise in launching and developing ecommerce businesses.

Jarid has been featured in industry publications like the Wall Street Journal and has spoken at events such as ShopTalk and Dreamforce.

In 2006, Jarid coined the term 'freemium' and has held senior roles at companies like Mars, where he led the global digital transformation for M&M'S.

His accomplishments include recognition from Forrester Research and a Nexty award for digital marketing excellence.

Jarid holds a Bachelor of Science Degree in Electrical Engineering from the University of Pennsylvania and an M.B.A. in Marketing from New York University.

Highlights

Jul 17 · linkedin

I am thrilled to share a significant career update... After an incredible journey the last 4+ years overseeing the M&M'S Global Digital business, I am now embarking on a new chapter as I step into the role of GM for the M&M'S Global Retail Stores!

It has been an absolute privilege to lead our Global Digital team, navigating us through our digital transformation, including the launch of the award-winning redesign of MMS.com on the CPG industry's first composable microservices ecommerce platform, enabling us to deliver personalized experiences to consumers across the globe. I am immensely proud of what we achieved together in enhancing the M&M'S consumer experience and delivering record sales and earnings growth!

As I transition into my new role, I am eager to bring my passion for consumer experience and strategic leadership to our iconic retail stores in some of the world's most iconic places. I also want to express my heartfelt gratitude to everyone who has supported me throughout this journey, especially to my Global Digital Leadership Team - Kaitlyn Albert, Kerry Columbro, Candice McNamara, Keval Lakdawala, and Alicia Jitaru. Your expertise, enthusiasm, collaboration, and feedback have been instrumental in my professional growth. I look forward to staying connected with everyone as we further connect the M&M'S ecosystem for all funkind!

Apr 8 · linkedin

Here's an easy one for you. Help settle an internal debate... :)

Jarid Lukin
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Location

New York City Metropolitan Area