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Jaron Cohen
Leadership-> Product - E-commerce - Digital - Growth - Marketing - Operations - Marketplaces - Online - People
Professional Background
Jaron Cohen is a highly experienced professional in the travel and hospitality sector, bringing over seventeen years of expertise in product development, operations, and strategic leadership. His career has been characterized by a keen ability to discern the core components of a business that contribute significant value while identifying areas of potential improvement. This unique insight enables him to craft effective strategies that drive actionable results for organizations at various stages of growth.
Jaron's journey began with a foundation in hospitality management, which has been pivotal in shaping his understanding of the industry and its dynamics. After graduating from the esteemed Hotelschool The Hague, he embarked on his career at Booking.com, where he quickly ascended through varied roles, showcasing his versatility and capability. Starting as an Account Manager focused on hotels in the Benelux region, he demonstrated an aptitude for sales operations and client relationship management. His trajectory included pivotal positions where he influenced product strategies and supply connectivity.
Notably, he served as the Global Head of Supply Connectivity & API Integrations, a role in which he oversaw extensive expansions in the organization's supply chain capabilities. Jaron played an instrumental role in scaling Booking.com's connectivity platform from 20,000 to 100,000 connected properties, a feat that underscores his strategic acumen in driving growth. His experience at Booking.com laid a solid foundation, leading him to his significant tenure at Tripadvisor, where he took charge as the Senior Product Director for Supply Connectivity and Content. Here, he led the B2B supply strategy for Tripadvisor Plus, further expanding his expertise in connectivity, content management, pricing strategy, and partner relationship management.
In addition to his corporate experience, Jaron is also an accomplished entrepreneur. In 2019, he founded and served as CEO of Traveldeal, where he developed a successful travel marketplace generating EUR 7 million in annual revenue. His responsibilities at Traveldeal encompassed chief product officer duties, including overseeing product development, managing a diverse team of 20, and negotiating initial merchant deals while effectively managing supplier payments and reconciliation processes from booking to settlement. This entrepreneurial venture enhances his profile as a well-rounded leader with a comprehensive understanding of both corporate and startup environments.
Education and Achievements
Jaron Cohen's educational background is rooted in hospitality management, acquired through a Bachelor's degree from Hotelschool The Hague, a renowned institution that has produced a multitude of successful industry leaders. His education provided him with foundational skills in customer service, operations management, and a deep understanding of the travel and tourism sectors, all of which he has leveraged effectively throughout his career.
Moreover, he has achieved significant milestones in his career, including leading major product initiatives, growing teams, and generating substantial revenue for his ventures. At Traveldeal, Jaron's leadership resulted in rapid revenue growth and set the stage for a successful acquisition, reflecting his entrepreneurial prowess and market insight. Throughout his time in senior roles within reputable organizations such as Booking.com and Tripadvisor, he has consistently driven strategic initiatives that align with overarching business goals, proving his ability to lead with vision and purpose.
Achievements
- Leading rapid growth at Booking.com: Successfully guided the supply connectivity platform through a critical growth phase that increased the number of connected properties from 20,000 to 100,000, demonstrating his capability in scaling operations.
- B2B supply strategy at Tripadvisor: Pioneered the B2B supply strategy for Tripadvisor Plus, encompassing aspects like content, pricing, and partner terms which established a robust framework for sustainable partnerships and enhanced customer value.
- Entrepreneurial success with Traveldeal: Founded Traveldeal, creating a travel marketplace that reached EUR 7 million in annual revenue before successfully selling the company in 2019, showcasing his operational know-how and market-oriented mindset.
- Team leadership and development: Managed a team of six direct reports at Tripadvisor, mentoring senior leaders, and fostering an environment of growth and collaboration which enhances organizational performance.
Current Goals
Jaron Cohen is currently seeking a permanent position as Head of Product, Director of Product, or in Senior Operations. He aims to leverage his extensive background in product management and strategic leadership to drive innovation and growth within a forward-thinking organization. His unique combination of corporate and entrepreneurial experience positions him as a valuable asset for companies looking to enhance their product offerings and operational efficiency. With his proven track record and deep understanding of the travel and hospitality landscape, Jaron is ready to make a significant impact in his next role.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.