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Jarren Simmons
Creative Director and Founder at 40S Creative
Professional Background
Jarren Simmons is a highly accomplished graphic designer and multi-media artist, currently based in the vibrant city of Portland, Oregon. With over a decade of professional experience in design and creative development, Jarren has carved out a notable niche in the cannabis industry, serving as the Creative Director for LTRMN, Inc., the largest cannabis distribution company and brand house in Oregon. His role at LTRMN has allowed him to spearhead the creation of dynamic and engaging marketing campaigns, leading numerous product launches, including the highly successful STICKS prerolls that sold over two million units in their first two years in the Oregon market. This impressive feat showcases not only his creative talent but also his strategic insight into market trends and consumer preferences.
During his tenure at LTRMN, Jarren demonstrated remarkable leadership skills by managing creative teams remotely, especially as the company's brands expanded into California. His hands-on approach to overseeing the entire product path—from ideation to execution—ensured that every detail, from prototype drafting to the sourcing of packaging materials and designing point-of-sale experiences, was executed with precision and artistic flair. Jarren’s commitment to innovation and creativity reflects a deep understanding of brand identity and consumer engagement, setting standards in the cannabis sector that many aspire to replicate.
Before his impactful role at LTRMN, Jarren built a robust foundation for his career in New York City, where he worked for seven years at a full-service marketing agency located in the thriving DUMBO neighborhood of Brooklyn. As a Senior Designer, he honed his skills in various areas of design, fortifying his expertise and expanding his portfolio. His time in New York not only enhanced his design skills but also ingrained in him the importance of collaboration and the power of creative synergy.
Education and Achievements
Jarren Simmons graduated from the prestigious Yale University in 2009 with a Bachelor of Arts degree in Graphic Design. The rigorous academic environment and the emphasis on innovation and excellence that Yale is renowned for played a significant role in shaping his artistic vision and technical skills. Jarren’s educational background, combined with his extensive industry experience, has allowed him to approach projects with a unique perspective that blends artistic expression with strategic functionality.
In addition to his role at LTRMN, Jarren is also the Creative Director and Founder of 40S Creative, a company dedicated to achieving excellence in design and branding for a variety of clients. His involvement in PDX Black Excellence as a Creative Director showcases his commitment to community engagement and the promotion of diversity and inclusion within the creative industry. His wide-ranging freelance work has also allowed him to collaborate with numerous organizations, including Filter, LLC, o2kl, and SnapDragon Consultants.
Jarren's diverse skills encompass a multitude of design mediums. Although his primary focus has been on product development, experiential design, and branding processes, he is also proficient in digital animation, production design, video and audio editing, image editing, social media content generation, and user interface (UI) design. His versatility makes him a sought-after professional in various sectors, from marketing to visual arts.
Achievements
In the past few years, Jarren Simmons has achieved remarkable milestones in his career. Some of the noteworthy accomplishments include:
- Successfully spearheading the branding and marketing for STICKS prerolls, achieving over 2 million units sold in just two years.
- Expanding LTRMN’s product offerings into the California market, showcasing his ability to adapt and innovate in different environments.
- Developing a dynamic suite of brands and products that resonate with consumers and stand out in a competitive marketplace.
- Creating memorable point-of-sale experiences that enhance customer engagement and drive sales.
- Leading creative teams that inspire and uphold a high standard of design excellence.
Beyond his professional experience, Jarren is passionate about fostering a creative atmosphere filled with enthusiastic individuals. He believes in the power of collaboration and is always eager to bring fresh ideas to the table. His artistic journey, marked by a series of impressive collaborations and leadership roles, positions him as a valuable asset to any creative endeavor.
In summary, Jarren Simmons exemplifies the modern graphic designer and multi-media artist, with his blend of creativity, leadership, and business acumen. His breadth of experience and commitment to innovative design make him a standout figure in the cannabis industry and beyond. As he continues his journey in the creative field, Jarren looks forward to exploring new challenges and working with dynamic teams that share his passion for originality and excellence.
