Suggestions
Jarrod Price
Head of Brand & Product Marketing at RACQ
Professional Background
Jarrod Price is a seasoned Marketing and Digital Media professional with over 17 years of extensive experience in crafting and executing digital media strategies, delivering impactful marketing programs, and skillfully managing online reputations. His deep understanding of the digital landscape has equipped him to lead teams in various capacities, fostering high-performance cultures and pushing the boundaries of conventional marketing practices. As the Head of Brand & Product Marketing at RACQ, Jarrod has consistently demonstrated his ability to blend strategic and creative approaches to enhance brand visibility and market presence.
Over the past nine years, Jarrod has not only led teams but has also developed a reputation for being a strong leader who encourages collaboration, innovation, and excellence. He challenges the status quo and focuses on driving improved performance, which has resulted in numerous successful projects and campaigns throughout his career. With a wealth of experience in digital marketing, Jarrod is well-loved for his engaging communication style and his knack for making complex concepts easily understandable for diverse audiences.
Jarrod's previous roles at RACQ include Head of Digital & Direct (Acting), Manager of Member Marketing, and Manager of Digital and Direct Marketing. His breadth of experience allows him to approach marketing with a holistic view that combines traditional methodologies with innovative digital tactics. His career also includes significant tenure at organizations such as the Brisbane Lions, where he served as Digital Media Manager, and Melbourne IT as Marketing Manager, giving him a versatile background within both sports and corporate sectors.
Education and Achievements
Jarrod holds a Bachelor Degree in Business, with majors in Advertising and Marketing, obtained from the renowned Queensland University of Technology (QUT). This academic foundation has provided him with the necessary skills to excel in various roles within the marketing landscape, enabling him to combine theoretical knowledge with practical application.
Throughout his career, Jarrod has continually sought out professional development opportunities to hone his expertise in marketing and digital strategy. His ongoing commitment to staying ahead of industry trends and best practices ensures that he delivers the best possible outcomes for the organizations he represents.
Personal Interests
Beyond his professional accomplishments, Jarrod is an avid sports fan who is passionate about various sports, including Australian Rules Football (AFL), Cricket, NFL, Golf, NBA, and Surfing. This enthusiasm for sports infuses his work with creativity and relatability, allowing him to connect deeply with both colleagues and stakeholders. His love for sports also fuels his strategic thinking, as he applies lessons learned from athletics to enhance competitive advantages in the marketing arena.
Jarrod's unique blend of strong leadership, skilled communication, strategic thinking, and a genuine passion for sports makes him an exceptional figure in the marketing industry. His journey serves as an inspiration to aspiring marketers who aim to make their mark in a dynamic and evolving field.
