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Jason Baer
Managing Partner at SYPartners
Jason Baer is the Managing Partner at SYPartners, a strategic consulting firm based in New York City. He has a diverse professional background, with over twenty years of experience in strategy, branding, and communications. His career includes significant roles such as Group Director and Practice Lead of Communications at Siegel+Gale, Director at Interbrand, and Analyst at D.E. Shaw.1
Education and Early Career
Baer graduated with a Bachelor of Arts degree from Emory University after completing his high school education at Pascack Hills High School. This educational foundation has contributed to his expertise in storytelling and design, which he integrates into his consulting work.1
Role at SYPartners
In his current position at SYPartners, Baer collaborates with leaders to drive positive change and innovation within organizations. His approach combines strategic insights with creative problem-solving, making him a respected figure in the realms of branding and strategic consulting.23
Personal Interests
Outside of his professional life, Baer is known for his interests in storytelling and design, as well as being a dedicated father. He draws inspiration from various aspects of life, which informs his innovative approach to business challenges.1
Highlights
I keep hearing the same thing from business leaders: "For all our investments in AI, we don't have an AI-ready culture." Thankfully, my brilliant colleagues at SYPartners—together with experts in policy, data, technology, legal, and HR—have laid out a few simple practices that can help start building that culture.
Let us know what you think! What resonates? What would you add?
#aicultures #futureofwork
There is no future of work. There are many futures, each waiting to be designed. At SYPartners, we’re working with the leaders who are taking the first step and reevaluating old assumptions to respond to the new realities of work.
Last week, my colleague Sabrina Clark and I traveled to Stockholm to speak at the Leaders of Design Council’s annual conference to share what we’ve been seeing across industries on the future of work and help this membership of world-class design leaders reimagine their businesses.
Thank you to Keith Granet, Dana-Christine Colla, and Marc Szafran for the opportunity to engage your extraordinary community.
#futureofwork #leadership #AIculture #hybridwork
