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Jason Booms
Insights provider. Business and communications strategist.
Professional Background
Jason Booms is a distinguished pollster and qualitative research specialist with vast experience in the field of communications counseling. He has dedicated his career to designing customized research studies tailored to meet the unique needs of his clients, enabling them to gather crucial intelligence that can be translated into actionable strategies. With a strong background in public affairs, stakeholder engagement, and corporate communications, Jason has directed hundreds of research programs that have fueled successful campaigns across various sectors.
His unique expertise lies in conducting qualitative research studies that extract rich, detailed insights from key stakeholders, including elite and hyper-elite individuals. This vital intelligence empowers his clients to make more informed business decisions, enhancing their ability to navigate complex challenges in the marketplace. Notably, Jason collaborates frequently with public relations agencies of all sizes, from global powerhouses to one-person operations, helping them deliver tailored solutions that elevate their clients' needs and objectives.
Education and Achievements
Jason's educational foundation is robust, equipping him with the intellectual insights and practical skills necessary for his professional endeavors. He completed his Bachelor of Arts degree at James Madison College, part of Michigan State University, where he focused on Political Theory and Constitutional Democracy. This academic background has given him a nuanced understanding of the interplay between politics, society, and communication strategies.
Following his undergraduate studies, Jason pursued a Master of Arts in Communication, with a concentration in Public Relations, at Southern New Hampshire University. This advanced degree has further honed his capabilities in managing communication strategies effectively, ensuring that he remains at the forefront of industry trends and best practices.
In a commitment to fostering inclusivity and equity in the workplace, he also completed a Certificate Program in Diversity and Inclusion at Cornell University. This qualification underscores his dedication to ensuring diverse voices and perspectives are included in research processes, further enriching the data collected and insights derived.
Organizations and Leadership Roles
Throughout his illustrious career, Jason has played pivotal roles in various esteemed organizations. Currently, he serves as the Director of Strategic Research and Communications at The Hannon Group, LLC, where he leads pioneering research initiatives and communication strategies that propel client success. His leadership there is characterized by an emphasis on innovation and collaboration, ensuring that all research findings are actionable and aligned with client objectives.
Prior to his current role, he contributed significantly to academia as an Adjunct Lecturer at Georgetown University, where he shared his extensive knowledge and experience with students aspiring to enter the fields of communication and research. His ties to academia reflect his commitment to mentorship and education, shaping the next generation of communicators and researchers.
Jason has also held prestigious roles in corporate settings, most notably as the Managing Director for North America at CARMA, where he oversaw operations and strategic planning. His tenure as the President of Booms Research & Communications, LLC, showcased his entrepreneurial spirit, allowing him to create and innovate research methodologies tailored to client needs. Jason’s expertise also shone during his role as Senior Vice President for Consulting in Public Affairs and Corporate Communications at GfK and Senior Vice President at Edelman, where he further established his reputation as a leader in qualitative research and strategic communications.
Jason's career began at the polling company, inc./WomanTrend as the Director of Research, where he notably contributed to research initiatives that provided critical insights into consumer behavior and trends, leading to informed decision-making across various sectors. Each step of his career reflects a commitment to excellence and a passion for using data to drive strategy and enhance communication initiatives.
Achievements
Throughout his career, Jason Booms has achieved numerous accolades and made significant contributions to the fields of polling, research, and communications. His ability to translate complex data into straightforward, actionable insights is a trademark of his work, enabling his clients to gain a competitive edge in their industries. Jason’s research programs have been instrumental in shaping public affairs and stakeholder engagement strategies, proving his work’s real-world impact.
His collaborative approach to working with public relations agencies has resulted in a series of successful campaigns that have not only met but exceeded client expectations. By employing a mixture of innovative methodologies and time-tested research practices, he has established himself as a trusted advisor within the context of qualitative research.
Jason’s commitment to diversity and inclusion, evidenced through his further education, is another significant achievement that enhances the depth and richness of stakeholder engagement in the research process. He recognizes the value of varied perspectives and strives to ensure that all voices are heard, ultimately enriching the quality of insights derived from his research efforts.
Overall, Jason Booms is a consummate professional whose extensive background in polling, qualitative research, and communications counseling makes him a sought-after expert in his field. With a blend of academic rigor, practical experience, and a personable approach, he continues to shape strategic communications for a wide range of clients, ensuring that their messaging resonates effectively with their target audiences.
