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Jason Buhle, PhD
Associate Professor of Applied Psychology at USC
Professional Background
Jason Buhle is a prominent educator and expert in user experience (UX) research, currently teaching graduate students at the University of Southern California (USC). With an impressive career spanning over 18 years, Jason has honed his abilities in designing, conducting, and publishing research within the spheres of user experience, experimental psychology, and neuroscience. His dual expertise in academia and industry makes him a valuable asset to his students and clients alike, bridging theoretical knowledge with practical applications.
Throughout his career, Jason has taken on various roles that emphasize his depth of knowledge in UX design and strategy. With 9 years spent researching and developing digital products, he has worked as a UX strategist, researcher, startup founder, and consultant. This diverse background has enabled him to develop a robust understanding of the interplay between technology and user behavior, which he is passionate about sharing with the next generation of UX professionals.
Jason's exceptional communication skills are evidenced by his impressive body of work, including 16 peer-reviewed publications that have collectively garnered over 5,000 citations. His ability to convey complex ideas clearly and effectively is further demonstrated by his extensive engagement in academic and industry conferences, where he has presented over 30 times. His dedication to teaching and mentoring students is reflected in his award-winning teaching record, underscoring his commitment to fostering learning and understanding in the field of UX research.
In addition to his teaching role, Jason has overseen and led thousands of UX research studies for a remarkable list of high-profile clients, including Google, Meta, Amazon, eBay, and Wells Fargo, among others. Through these collaborations, he has helped shape the user experience strategies for various organizations, ensuring that digital products are both user-friendly and effective.
Education and Achievements
Jason Buhle's educational background is as impressive as his professional journey. He earned his Doctor of Philosophy (Ph.D.) in Psychology with a specialization in Cognitive Neuroscience from Columbia University, one of the leading research institutions in the world. This rigorous academic training provided him with a solid foundation in understanding human behavior, cognitive processes, and the underlying neurological mechanisms that inform user experience design.
Before attaining his Ph.D., Jason earned a Bachelor of Arts (B.A.) in Politics from Pomona College, which helped shape his analytical thinking and research skills. His interdisciplinary approach allows him to draw connections between human behavior, societal trends, and effective UX practices, enriching his contributions to both academic and practical realms.
Over the years, Jason has demonstrated a strong commitment to advancing the field of user experience research through his involvement with various organizations. He has served as an Editorial Reviewer on the Editorial Board of the Journal of Usability Studies, contributing his expertise to the growth and dissemination of knowledge within the field. Furthermore, as a member of the Professional Advisory Council for the Master of Science in Applied Psychology Program at USC, he plays a pivotal role in guiding curriculum development and enhancing the academic experience of graduate students.
Achievements
Jason's extensive career is marked by numerous accolades and professional experiences that highlight his impact on the UX field and academia. His previous roles have included:
- Managing Director and Director of UX Strategy at AnswerLab: In these positions, Jason led teams in conducting user research, developing strategic insights, and providing clients with data-driven solutions to enhance the user experience of their digital products.
- Formerly Head of Product at Books That Grow: Here, Jason utilized his skills to design educational resources that empower students to grow and thrive in their learning environments.
- Adjunct Assistant Professor at Columbia University: His teaching experience at one of the country's leading institutions illustrates his dedication to academia and his commitment to training future leaders in the field.
- Fellow Representative to the Board at Roothbert Fund Inc: This role allowed Jason to engage with community initiatives and advocate for educational opportunities that benefit individuals seeking to develop their skills and careers.
Overall, Jason Buhle stands out in the realm of UX research not only for his impressive academic credentials and professional experience but also for his unwavering commitment to teaching and mentoring the next generation of UX designers and researchers. His extensive work with esteemed organizations and his passion for user-centered design make him a key figure in advancing the standards of the UX field.
Highlights
If you are interested in UX research in entertainment and social media, please join us online or in person at USC for the inaugural UXRLA event this Friday, April 26th!
Check out this fantastic lineup: ⭐️Kathryn Campbell from Warner Music Group ⭐️Morgan Hammerstrom from Snap Inc. ⭐️Cindy K. from Cash App
After the event, stick around for in person networking with food and drinks, hosted by the USC MS in Applied Psychology Program.
For MAPP students and alums, we have a special in person pre-event where hiring managers will grill you with mock interview questions! DM me or reach out to the program office for details.
We are hoping this will be the first event in a long running annual series. Come so someday you can tell the kids, ‘I was when they started back in ‘24!’
This event is a partnership between the USC MS in Applied Psychology Program and Alec Levin, Maggi Mitchell-Levin, and all the great folks at Learners. (And I just want to say working with Learners is a dream—they know event planning like I know breathing.)
#uxresearch #userresearch #designresearch #UXReducation #appliedpsychology #UXrevents #UXRLA
Are you a UX research agency or in-house operations team looking for talent?
Last month, AnswerLab laid off nearly 50 people. I personally know many of them to be fantastically talented. Many have been in this industry for years. A few have been in this industry for over a decade.
This is an incredible opportunity to bring on people who know the highly specialized UX research agency space. These are people who have collectively sold, delivered, managed, and performed research operations or tech support for many thousands of UX research projects. They know how to delight the top clients in our industry and how to do so at scale. Honestly, even if you aren’t looking for talent right now, I wouldn’t pass up the chance to get people like this. They will come in on day one with all the skill sets you need to grow your business.
And if you are not growing, why don’t you take a look at some of the experienced business development/strategy folks AnswerLab let go? They have spent years selling to top UXR buyers. They will surely pay for themselves before long.
I also think many of these folks would be perfect for an in-house research operations or vendor management team. They know tons of ways to maximize research support efficiency and have extensive knowledge of how vendors operate—many have worked for several agencies—so they could bring a trove of useful knowledge to your team.
If you are at all interested, please feel free to share in the comments or DM me and I will try to help make a connection for you.
#uxresearch #userresearch #designresearch #uxrvendors
