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Jason Burchard
Building the newest and nerdiest member of your creative team
Jason Burchard is a passionate individual dedicated to empowering athletes, creators, influencers, and the next generation of entertainment brands through data-driven insights. He is affiliated with RootNote and continues to champion innovation in the industry.
Having pursued his Master of Science (MSc) in Management from The London School of Economics and Political Science (LSE), Jason also holds a Bachelor of Science in Civil Engineering from The University of Texas at Austin. His academic background demonstrates a diverse skill set that bridges business management and engineering.
In addition to his formal education, Jason has expanded his horizons by studying engineering communication and technical writing, as well as Spanish, at Universidad de Cantabria. This multilingual capability and technical expertise contribute to his well-rounded profile.
Highlights
The Olympics this year were a huge success and one man deserves all of the credit... Snoop Dogg.
That's right, the entrepreneur and hip-hop icon partnered with NBCU to host the Paris Olympics and used his platform to help draw in viewers. The results?
NBCU reported an 82% increase in viewers over the Tokyo Games, averaging 30.6 million viewers per day.
Ok.... So maybe we can't attribute all of that to Snoop Dogg, but the facts are that he was incredibly active during this period, sharing his experiences 428 times across Instagram, TikTok, and Twitter (not including all of the cameo’s he made), which undoubtedly contributed to increased interest and engagement from fans and audiences across the world.
And, by sharing Olympic content on his social media platforms, which included hanging out with athletes, providing commentary during games, giving interviews, and just having fun, he was also able to grow his platforms:
- His Spotify saw a 1.7% (207,253) increase in followers and his monthly listeners peaked on August 1st with 28.8 million listeners.
- His Instagram followers grew by 1.9% (1.66 million) and he shared 360 posts.
- His Twitter followers saw a 0.4% (83.5 thousand) boost and he tweeted 45 times.
- On TikTok he increased his followers by 1.8% (500 thousand) while posting 23 times and his total likes grew 3.6% (6.1 million).
What was your favorite Snoop Dogg moment of the Paris Olympics?
2x Olympic Gold Metalist, 4x WNBA All-Star, and current New York Liberty Forward Breanna Stewart has been experiencing amazing growth on social media in the last six months.
With her recent announcement of a new women’s basketball league, “Unrivaled Basketball”, and posting consistently posting to her TikTok account for the first time in almost a year Breanna has seen almost a 700% increase in TikTok followers.
This is another prime example of how athletes can leverage their personal brands as the move into the world of entrepreneurship. Here’s a quick overview of her growth since January 16th:
- Her TikTok had a 698.3% (17,582) boost in followers, a 9,746.9% (191,040) rise in total likes, and she posted 7 videos (116.7%).
- On Instagram her followers grew 13.4% (46,185) and she posted 87 times (16.4% ).
- Over on Twitter saw a 10% (13,963) increase in followers and she tweeted 84 times (0.8%).
- On top of her socials, she's continued to expand her work with Puma and did a feature interview on Good Morning America
We’ll be cheering on Breanna and the rest of Team USA as they get ready for their Paris debut later this month!

