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Jason Calabrese
Senior Brand Activation Manager
Professional Background
Jason Calabrese is a dynamic experiential marketer known for his innovative approach to creating memorable experiences. With over a decade of experience in the marketing industry, Jason has made a significant impact by developing and executing high-profile marketing campaigns for a multitude of major luxury and international brands, including giants such as Under Armour, Target, Johnnie Walker, Mercedes Benz, and Land Rover. His career reflects a dedication to experiential marketing that resonates with consumers and creates lasting brand loyalty.
Jason's expertise lies in leading cross-functional teams to flawlessly execute large scale events that effectively engage key influencers and maximize brand visibility. His proficiency in developing marketing strategies that drive brand engagement has secured him a reputation as a seasoned leader committed to delivering exceptional campaign ROI. Whether it’s through launching immersive experiences or innovative sponsorships, Jason's ability to think outside the box makes him a sought-after professional in the experiential marketing landscape.
Education and Achievements
Jason holds a Bachelor of Science degree in Business Administration with a focus on Marketing from Ithaca College. This educational foundation has equipped him with the necessary analytical skills and marketing expertise to excel in the fast-paced world of experiential marketing.
Throughout his journey, Jason has held various influential positions, most notably as the Senior Brand Activation Manager at Pernod Ricard. In this pivotal role, he has continued to expand his portfolio by orchestrating stunning brand activations that captivate consumers and elevate brand experience. Prior to this, he served as the Senior Regional Director at iGo Marketing & Entertainment, where he was instrumental in strategizing and executing marketing initiatives across multiple regions.
Jason’s impressive career trajectory also includes his impactful role as Account Director in Business Leadership at Momentum Worldwide, where he led several high-stakes projects that amplified brand presence in a competitive market. At The Strategic Agency, he managed key accounts such as Under Armour and New York Life, demonstrating his ability to nurture robust business relationships with stakeholders while propelling brand visibility.
Moreover, Jason has a rich history with MKTG, where he held various roles including Account Director for major brands such as Johnnie Walker and Crown Royal. His journey at MKTG is marked by a commitment to excellence and a relentless drive to exceed expectations. As an Event Manager at Mercedes Benz USA, he honed his skills in managing high-profile automotive events, showcasing his versatility across industries including spirits, automotive, technology, and sports.
Achievements
Jason Calabrese has consistently demonstrated his capability to manage multi-million-dollar programs while fostering strong partnerships with production vendors, internal teams, clients, and consumers. His knack for integrating innovative technologies into experiential and sponsorship programs has positioned him as a leader within the marketing community. With a strong focus on field marketing and ambassador team development, he remains committed to creating meaningful connections between brands and their target audiences. Through each of his roles, Jason has not only driven impressive results but has also contributed to shaping the future of experiential marketing, setting new standards for interactive brand engagement.
