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Jason Chernofsky

Growth Consultant, Marketing Specialist, and Writer based in Israel

Jason Chernofsky is a versatile marketer and growth specialist who has worked with several prominent companies in the tech industry over the years. A finance and marketing graduate with a GPA of 3.8 from the Wharton School at the University of Pennsylvania, Jason has a knack for finding creative ways to help companies grow.

Currently the Director of Growth at Balance Payments, which is often referred to as "Stripe for B2B," Jason was previously the Labs Lead for Growth and Marketing at Lemonade, which recently went public on the NYSE. Before that, he was the Head of Growth at Spotinst, which was acquired by tech giant NetApp for $450M. Jason was also the Co-founder of Village FM and has contributed to various publications as a writer.

Jason's experience in marketing and growth ranges across a variety of industries - from fintech (Balance Payments) to insurance (Lemonade) to cloud infrastructure (Spotinst). However, regardless of industry, his focus is always on finding new and creative ways to help companies grow.

Highlights

Aug 29 · linkedin

i've made $123M with the following secret i learned from speaking to 738 leading marketers.

i made that up but you clicked see more anyway. and "the algorithm" likes that. hooks aren't just important on Instagram and TikTok - they work on LinkedIn as well. I got a message not too long ago from Andrew Jacobson, telling me I should flout my expertise as a hook to grab more eyeballs - and it works.

i kind of hate doing it - i don't like flouting myself. i disdain self promotion. and i really value writing in unique ways rather than copy/pasting a successful hook strategy BUT

  1. LinkedIn drives real revenue for my business, so the difference between 10k and 1k impressions matters
  2. it works on all of you (or at least anyone who made it here)

what else works -

  1. tagging people (watch Andrew Jacobson comment here, for example) or companies. this can at least feel semi-genuine because i never do it for no reason, but it's tactical.
  2. using an image of myself (not really others, btw)
  3. being very personal (this one i actually like, but it can be inconsistent)

unabashed tag but for the right reasons: Neal O'Grady 🍉, Nigel Thomas, Abby Murray. what do you guys make of this? are there better hooks out there? less salesy? more genuine?

Aug 22 · linkedin

you don't look half bad yourself, Slack 😘

Related Questions

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Jason Chernofsky
Jason Chernofsky, photo 1
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Experience

Growth Consultant at Hot Fudge
Director of Growth at Balance, Labs Lead and Growth & Marketing at Lemonade

Education

Bachelor of Business Administration in Finance and Marketing from The Interdisciplinary Center, GPA: 96 (2011 - 2014); Business Administration and Management at The Wharton School, University of Penns

Location

Israel