Suggestions
Jason Clay
Jason Clay is a prominent environmental leader and expert in sustainable food systems. He serves as the Senior Vice President of Markets and Executive Director of the Markets Institute at WWF-US.123
Professional Background:
- Worked at a family farm
- Taught at Harvard and Yale
- Worked in the U.S. Department of Agriculture
- Spent over 35 years with human rights and environmental organizations
- Joined WWF in 199913
Key Achievements:
- Invented Rainforest Marketing, one of the first fair-trade ecolabels in the United States in 1989
- Co-created Rainforest Crunch and over 200 products with $100 million in retail sales
- Created WWF's aquaculture, agriculture, and livestock strategies
- Pioneered precompetitive approaches to sustainability in supply chains
- First National Geographic Food and Agriculture Fellow
- Won the James Beard Award in 2012 for global food sustainability work1
Education:
- Ph.D. in Anthropology and International Agriculture from Cornell University
- Studied at Harvard University and London School of Economics13
Current Focus: His primary goal is to create global standards for producing and using raw materials, with a particular emphasis on carbon and water sustainability. He works to bring together stakeholders from governments, foundations, researchers, and NGOs to address environmental challenges in food production.3
Highlights
Correlations don’t always indicate causality. If you look at the 20-year period of the research mentioned below, there were several trends and specific events that could have affected the data used in this analysis. It is quite possible that expanding renewable energy could be linked to increased price hikes, but I wouldn’t bet the bank on it. Just a few of the trends that could also affect this analysis are the increasing income and shifts in food consumption, first in China, but then India and Africa, along with dependence on external food supplies, a doubling of food trade over the same 20-year period (while production increased only 50%) and increases in the costs of fertilizer and other critical inputs over the same period. And another key trend is climate change and its impact on production — both extreme events and increases in overall temperature. Other issues include the global bout with COVID and its disruptions, the displacement of people, including farmers, around the world, the Russian invasion of Ukraine and the profit taking by what seems to be nearly everyone along the value chain but producers and even retailers. It’s complicated.
PepsiCo's effort to interest young people in agriculture is laudable. More companies should be following their lead and working together to help address the continuous shift away from agriculture as a profession. It is important to recruit people with varied backgrounds who bring innovative ideas but are also more open to new ideas than many younger people who grew up on farms and cannot see, for various reasons, farming in their future. It has often struck me that places like Brazil have been able to attract non farmers into the business because they see new ways to do things. The private sector supporting training will perhaps help their supply chains in the short term but will not fundamentally turn this issue around. Government will need to step in to get at the heart of the issue and address why so many rural kids in the US do not see farming in their future.
