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Jason DeBoer-Moran
Director of Marketing, Congregational Resources at 1517 Media
Professional Background
Jason DeBoer-Moran boasts an impressive career in marketing, communications, and media relations, with a remarkable track record of success across various institutions. Currently serving as the Director of Marketing for Congregational Resources at 1517 Media, Jason has consistently led his team to meet ambitious sales goals for three consecutive fiscal years. His visionary approach to leadership not only brings together innovative marketing strategies but also generates a significant portion of the organization’s annual revenue, accounting for a remarkable 70%. With his extensive expertise in crisis communication, project management, and customer service, he embodies a unique blend of creativity and pragmatism that enhances his workplace environment.
Before joining 1517 Media, Jason made significant contributions to Concordia University, St. Paul, where he previously served as the Director of Marketing and Communication. During his tenure, he was instrumental in creating and executing compelling marketing initiatives that led to record-breaking enrollment figures. Jason's efforts surrounding the Tuition Reset announcement in 2013 highlighted his ability to craft an effective communication strategy that resonated with both local and national media outlets. This initiative not only garnered significant media coverage across prestigious publications like The Chronicle of Higher Education, Minnesota Public Radio, and The Star Tribune, but it also earned his team the esteemed Gold CASE-V Award for Communications. Such triumphs reflect Jason’s dedication to elevating brands and fostering meaningful connections through effective communication.
Education and Achievements
Jason DeBoer-Moran holds a Master of Business Administration (MBA) with a focus on Organizational Leadership, as well as a Bachelor of Arts (BA) in English Literature, both from Concordia University, St. Paul. His academic background enhances his professional capabilities, equipping him with essential insights into effective leadership and communication strategies. Jason is a lifelong learner, continually seeking opportunities to expand his knowledge and stay ahead of industry trends.
Throughout his career, Jason has excelled in various positions, including technology and marketing consulting, and has served as an adjunct professor at Concordia University-St. Paul. His ability to impart knowledge and mentor others highlights his dedication to community building and personal development. Jason’s strengths are reflected in his StrengthsFinder results, where he showcases adaptability, ideation, empathy, communication, and developer traits — all essential attributes that make him an invaluable asset to any organization.
Achievements
- Director of Marketing at 1517 Media: Successfully led the marketing initiatives that accounted for 70% of annual revenue while achieving three consecutive fiscal years of meeting sales goals.
- Tuition Reset Campaign at Concordia University, St. Paul: Spearheaded the media relations and communication strategy, resulting in extensive media coverage and the prestigious Gold CASE-V Award for Communications.
- Record Enrollment Increases: Instrumental in driving record enrollment figures at Concordia University during his tenure, enabling the institution to thrive in a competitive educational landscape.
- Community Building: Leveraged his innovative marketing strategies to connect individuals with valuable resources and products that enhance their lives, demonstrating his optimistic skepticism towards traditional marketing.
- Passion for Public Speaking: Embraces speaking opportunities where he engages audiences with his positive demeanor, reinforcing his status as a true people person who resonates well in any community or workspace.
Jason’s journey through marketing and communication has been marked by an unwavering commitment to excellence and a passion for fostering connections. His experience in various capacities, alongside his academic achievements, equips him with a multifaceted perspective that enriches his professional endeavors. He continues to inspire colleagues and audiences alike, serving as a remarkable example of leadership and dedication in the marketing and communications field.
