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Jason Gross

Chief Executive Officer at Petal & Prism Data

Jason Gross is the Co-Founder and CEO of Petal, a fintech company he established in 2016.13 Petal is a credit card company that aims to make credit more accessible, especially for people with little or no credit history.23

Gross has a background in law, having graduated from Harvard Law School.14 Before founding Petal, he practiced law, representing technology firms and financial services companies.14

Under Gross's leadership, Petal has developed innovative approaches to credit assessment, including:

  1. The Cash Score: An alternative measure of creditworthiness based on income, savings, and spending history.14
  2. Cash flow underwriting: Allowing users to utilize their Open Banking data to qualify for credit and establish a credit history.2

Gross has also served as a member of the Consumer Financial Protection Bureau's Consumer Advisory Board and has been a guest lecturer on topics such as financial inclusion and AI in financial services.14

As of January 2025, Petal has raised significant funding, including over $100 million in equity and nearly $500 million in debt from investors like Valar Ventures, Third Prime, and Afore Capital.14 The company was acquired by Empower Finance in April 2024.2

Gross's LinkedIn username is jason-gross-42668a36.5

Highlights

Dec 13 · clay.com
Who is the CEO of Petal? Jason Gross's Bio - Clay
Who is the CEO of Petal? Jason Gross's Bio - Clay
Jul 13 · AlleyWatch
The 12 Largest NYC Tech Startup Funding Rounds of Q2 2023 ... - AlleyWatch
Jul 13 · AlleyWatch
The 12 Largest NYC Tech Startup Funding Rounds of Q2 2023 ... - AlleyWatch
Apr 28 · podcasts.apple.com
Petal CEO/Co-Founder, Jason Gr - Wharton FinTech Podcast
Oct 7 · finreglab.org
Petal – Jason Gross, CEO - FinRegLab
Sep 12 · jsbarefoot.com
A Healthy Credit Card: Jason Gross, CEO of Petal - Jo Ann Barefoot
A Healthy Credit Card: Jason Gross, CEO of Petal - Jo Ann Barefoot

Related Questions

What inspired Jason Gross to start Petal?
How did Jason Gross's background in law influence his approach to fintech?
What are the key features of Petal's Cash Score system?
How has Petal's collaboration with regulators impacted its growth?
What challenges did Jason Gross face when launching Petal?
Jason Gross
Jason Gross, photo 1
Jason Gross, photo 2
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Location

New York, New York, United States