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Jason Haikara

Drives Client Success | Creates Value at the Intersection of Technology, Entertainment and Consumer Brands + Content + Culture | "Swiss Army Knife"

Jason Haikara is a seasoned executive marketing and brand partnerships leader with a background deeply rooted in arts and creativity.

With a career spanning across notable organizations and industries, Jason has demonstrated his expertise in developing and leading partnerships for top global brands in various sectors such as tech-driven platforms, entertainment, media, music, sports, and consumer goods.

His experience includes working with renowned companies like Disney, NFL, Sony Music, Facebook, and many others to drive growth strategies and unlock creative opportunities, brand value, and revenue.

Jason has a track record of success in building multimillion-dollar businesses, driving revenue acceleration strategies, and achieving high partner retention rates.

He has also ventured into consulting, assisting content creators and tech companies in developing go-to-market and partnership strategies that enhance storytelling, competitive advantage, and consumer engagement.

Jason's early career highlights include pivotal roles at FOX where he significantly contributed to the network's success and was involved in the launch of Hulu, while also receiving industry recognition such as Primetime Emmy & Webby honors for his team's work.

Jason Haikara holds a Bachelor of Arts in Communications from the University of Miami and a Digital Marketing Certificate from California State University, Chico.

Throughout his career, he has held various advisory, growth strategy, marketing, and executive positions at leading organizations such as MediaLink, Filmaka, and 3C Ventures.

Highlights

Sep 1 · linkedin

Here’s a special Labor Day Weekend edition of my “Filmmaker Showcase” series - a salute to director/screenwriter/producer JT Mollner. JT is having great success in theaters with his critically acclaimed second feature film, “Strange Darling” and the less you know about the film before seeing it, the better.

Written and directed by JT and shot by actor-turned-cinematographer Giovanni Ribisi in 35mm, “Strange Darlings” currently rates a 96 on Rotten Tomatoes’ Tomatometer! One of the film's biggest fans is Stephen King.

I first met and worked with JT during my three years at global digital studio Filmaka. JT directed an award-winning music video, “The Race,” featuring the brand new Lincoln MKS, for our clients Team Detroit and Ford. Footage from “The Race” appeared in a commercial that aired in the Grammy Awards.

JT has several admirable traits. Like many filmmakers, he is persistent no matter the obstacles. (The Collider article below really captures this well). He’s true to his vision; over the years, he’s developed a brand and fans by honing his craft through short films and his first feature, “Outlaws and Angels.” JT, known to rock a beret, is very loyal to his friends, and he’s worked with several of his collaborators for well over a decade, including Chris Ivan Cevic and John Allen Phillips.

If you’re in LA, you should check out “Strange Darling” at the Vista Theater- a cool venue for a cool movie. I believe this film will catapult JT's career to the next level.

🎬 Watch the trailer: https://lnkd.in/gfyJriz2 🎬 Read this spoiler-free Collider interview with JT: https://bit.ly/3Z7Pvjj 🎬 On the Red Carpet with TooFab: https://bit.ly/3X7Bm38 🎬 Only if you dare, The Hollywood Reporter article with lots of spoilers: https://bit.ly/4g8b0qb 🎬 Giovanni Ribisi on shooting “Strange Darling” https://bit.ly/3ANeVbV 🎬 Filmaka Lincoln MKS “The Race” music video: https://bit.ly/3XpToPp

#film #filmmaking #director #auteur #movie #moviemaking #indiefilm #horror #suspense

Aug 18 · linkedin

Today (Sunday, Aug. 18) is the final day for #SXSW25 Panel Picker voting. Since I associate SXSW with activations, I think it's appropriate for my last panel promotion to spotlight an amazing "brand universe experience" that my friends at Giant Spoon and HBO created for "House of the Dragon." This included a viral campaign with both CG and real-life banners, partnerships with “rivaling” shops, and a 270-foot dragon on the Empire State Building.

During Giant Spoon Co-Founder Trevor Guthrie's session, you'll discover how these fan-first, format-agnostic brand universes can transform marketing for companies of all sizes.

Vote TODAY at: https://lnkd.in/gH-mVebC

#SXSW #event #experience #activation #experiential #marketing #television #TV #entertainment #branduniverse #austin #promotion

Jason Haikara
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Location

San Francisco Bay Area