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Jason Hershman
Startup CFO | Founder of Point | Using finance to start, grow and scale companies from day 1 to exit
Jason Hershman is the founder of Point FP&A, a financial planning and analysis service aimed at helping companies organize complex data and create accurate financial forecasts. With over 12 years of experience in finance, particularly in fast-growing companies, he has played a significant role in multiple successful exits, including an IPO.13
Background and Career
Hershman began his career as the first full-time finance hire at a hyper-growth e-commerce company, where he developed financial models that significantly impacted the company's revenue and cost management. His expertise in financial planning and analysis (FP&A) grew as he took on leadership roles across various organizations, including serving as Director of Finance at Appetize, which provides software for major sports leagues and theme parks.13
Before founding Point FP&A, he also worked as a strategy consultant and led financial modeling initiatives for companies in the endurance sports sector through his agency, Hershman Strategies. This diverse experience laid the groundwork for his current venture, which focuses on providing tailored FP&A services to businesses.13
Point FP&A
Founded in 2023, Point FP&A aims to transform how companies approach financial forecasting. Hershman emphasizes that the service goes beyond traditional forecasting by actively helping clients implement strategies to achieve their desired financial outcomes.3
Additional Ventures
In addition to his work at Point FP&A, Hershman has been involved with several startups as a CFO and has shared insights on leveraging finance for business growth through various platforms.23 He is also known for his engagement in the startup community, providing advisory services to help companies navigate their financial challenges effectively.45
Education and Skills
Hershman holds certifications related to financial modeling and valuation analysis, equipping him with advanced skills in corporate finance, budgeting, cash flow forecasting, and scenario analysis.3
Overall, Jason Hershman is recognized as a dynamic leader in the finance sector, particularly within startups and high-growth environments. His focus on practical applications of financial analysis positions him as a valuable resource for businesses seeking to optimize their financial strategies.

