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Jason Hobbs

Digital Marketing and Technology Executive

Jason Hobbs is a digital marketing and technology executive with over 15 years of experience in the music industry.1 He is the founder and former CEO of found.ee, a leading ad-tech/mar-tech platform serving over 250,000 artists, record labels, and music companies.1 In February 2021, found.ee was acquired by Downtown Music Holdings, where Jason now serves as President, overseeing business and technology operations.1

As an Advisor on the President's Leadership Council at Salt Lick Incubator since October 2022, Jason contributes his expertise to this non-profit organization.1 Salt Lick Incubator, founded in 2022, supports diverse, emerging musicians with grants and collaborative opportunities to help them build sustainable careers.1

Throughout his career, Jason has been recognized for introducing innovative technologies to the music industry, including retargeting technology.1 He has led successful marketing campaigns for major labels like Concord Music Group and Warner Bros., as well as for renowned artists such as HAIM, The xx, and St. Vincent.1

Under Jason's leadership, found.ee has achieved significant growth, reaching 25% market share and driving 50% year-over-year revenue growth.1 He has also spearheaded the development of new features, including a self-serve tool for CTV/OTT video advertising and an ML-based advertising optimizations alert system.1

Highlights

Aug 30 · linkedin

Hey music industry friends. I miss you. Come by my restaurant and say hi.

Here's a little preview!

https://lnkd.in/gsQM-rUT

Jul 29 · linkedin

Today marks my last day at found.ee.  My decision to leave my role as President of found.ee at Downtown Music was, but I’m excited about my new adventure as a restaurateur.  Come visit bbad restaurant in Pasadena, CA starting this Wednesday!

https://lnkd.in/ggJeE_i2

I started found.ee a 12+ years ago and with it, and with it an entirely new vertical within the music industry.  Since selling found.ee to Downtown Music 3+ years ago it's astonishing what my team has been able to accomplish. I'm incredibly grateful to Downtown for all of the opportunities.

While I can’t list everyone I am grateful for, I do want to ensure that you know the names of the people who at least work at found.ee directly.

Oleg Maximchuk, Eugene Logunov, Nitesh Oswal, Pavel Homal—the lead engineers at found.ee. Nitesh wrote the original code for our link platform that delivered remarketing pixels, and he has been logician for us since. Oleg has been my direct counterpart on logical scoping and leads the overall blueprint for our development success, with problem-solving skills that are unparalleled. Eugene has managed to help us scale to support hundreds of thousands of artists globally, with his server architecture direction. Pavel has been integral in discovering and solving every fringe case possible while also creatively addressing problems from a full-stack vantage point. Without them, found.ee wouldn’t exist.

In order of hiring date, the team at found.ee:

Brandelynne Swain - A pillar of found.ee, Brandy stepped in during the pandemic and played a pivotal role in keeping the company running. Her dedication and expertise shone brightly as she assumed the crucial position of Music Industry Relations Manager at the new found.ee post-acquisition. Brandy's remarkable abilities extend to supporting a vast array of music industry clients, including the intricate task of managing the complex data ecosystem for Concord Music Group.

Taylor Winchester - A force from day one. He took the department reins and built out our whole sales apparatus, igniting a remarkable growth trajectory of 50%+ YoY, which is still continuing very strong. I searched for someone like Taylor for years, but his unique talent for cultivating industry relationships while excelling in digital advertising strategy sets him apart from the rest, and that’s evidenced by the tremendous success the company has had over the last couple of years.

Jesse Bobick - From his beginning at found.ee, Jesse has proven to be an indispensable asset to our team. As the digital advertising strategist, he has masterfully crafted and executed ad campaigns for our clients, driving exceptional results with precision and insight. With Jesse at the helm, I have complete confidence in the continued success for found.ee’s clients.

Very notable past found.ee employees post-acquisition, include Rebecca Helgeson and Tim Huang.  Both helped build a solid foundation that found.ee still stands on today.

Related Questions

What inspired Jason Hobbs to start found.ee?
How did Jason Hobbs' career evolve before founding found.ee?
What are some of the most successful campaigns Jason Hobbs has led?
How did the acquisition of found.ee by Downtown Music Holdings impact Jason Hobbs' career?
What innovative technologies has Jason Hobbs developed for the music industry?
Jason Hobbs
Jason Hobbs, photo 1
Jason Hobbs, photo 2
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Location

Los Angeles Metropolitan Area