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Jason Houseworth
Chief Product Officer at BacklotCars
Professional Background
Jason Houseworth is a creative and driven P&L leader with a rich background in leveraging technology to formulate and execute innovative business strategies. With a keen focus on product development, Jason has established himself as an expert in leading cross-functional teams to continuously enhance products through structured customer tests. This method of iterative improvement embodies the principles of 'Design Thinking,' allowing him to create solutions that directly address customer needs and problems.
Most recently, Jason served as the Chief Innovation Officer at H&R Block, where he took charge of three emerging businesses harnessing a SaaS-based model designed to empower clients. His leadership oversaw TaxEdge—a new product that launched in January 2017—and H&R Block India, along with Expat Tax Services which catered to clients across more than 100 countries. His insights into client affairs shaped a robust framework for product development, contributing to the growth of H&R Block's reputation as a leader in the tax preparation industry.
Before his role as Chief Innovation Officer, Jason excelled in product strategy and development for various tax services in the U.S., overseeing the omni-channel client experience for a remarkable 21 million H&R Block tax clients. He played a pivotal role in managing P&L responsibilities for the Digital Tax business, which served 7.6 million clients, generating an impressive $228 million during the tax season of 2015. Additionally, he held P&L accountability for the approximately $300 million revenue stream generated by H&R Block’s “Tax Plus” product suite. This included innovations like the H&R Block Emerald Prepaid Mastercard and the Tax Identity Shield, both of which were significant contributions to the company’s offerings.
Jason's career is marked by not only his strategic thinking but also his deep passion for technology and innovation. He founded H&R Block's Client Innovation Lab in 2009, an initiative that showcased his commitment to harnessing customer insights and technological advancements for product evolution. His successful pitch for the $287.5 million acquisition of TaxACT demonstrates his acute business acumen and ability to drive substantial growth through strategic investment.
Throughout his career, Jason has held a variety of technology leadership roles including serving as Chief Technology Officer for the Digital Tax business and occupying several leadership positions at General Electric and Accenture. His diverse experiences have afforded him a unique perspective on the intersection of technology, business strategy, and customer innovation.
Education and Achievements
Jason's distinguished educational background supports his extensive career achievements. He studied at the prestigious Stanford Executive Program at Stanford University’s Graduate School of Business, allowing him to delve deeply into advanced business strategies and leadership techniques. Additionally, he participated in the Oxbridge Honors Program for History at the University of Oxford, acquiring a profound understanding of historical context, critical thinking, and analytical skills that inform his strategic approach to business.
Jason's foundational studies in Oxbridge History at William Jewell College further solidified his analytical and communicative capabilities, providing a strong basis for his problem-solving skills in the technology and business landscapes.
Notable Achievements
Beyond his illustrious career at H&R Block, Jason has served in influential positions across several organizations that emphasize his leadership capabilities and commitment to innovation. Previously, he held the role of Chief Product Officer at BacklotCars, where he drove product strategy and customer engagement.
His passion for nurturing the next generation of leaders is evident from his tenure as a mentor at Techstars, where he guided aspiring entrepreneurs, helping them navigate the complexities of starting and scaling a business. As the former President and CEO of FanThreeSixty, Jason led the company through a transformative period, enhancing both product offerings and market reach.
Additionally, Jason contributed his expertise as an Advisory Board Member at Mylo, a Lockton Company, and was intricately involved in the governance of various organizations as a board member, including Jackson Hewitt Tax Service Inc. and Yodlee.
Jason's extensive experience within major organizations such as Swiss Re and Accenture reflects his ability to manage critical technology and business processes, while also ensuring that customer needs and innovations are at the forefront of corporate strategies. His journey as an Analyst at Andersen Consulting, followed by his rise to senior project manager and rules engine architect at Cyrus Consulting, showcases his early exploration and commitment to technology-driven solutions that benefit clients and organizations alike.
