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Jason King
Freelance Google Ad Grants Certified Professional and Google Ads trainer
Jason King is a Freelance Google Ad Grants Certified Professional and Google Ads trainer based in Marval, Nouvelle-Aquitaine, France.1 He has extensive experience in managing and auditing Google Ad Grant accounts, with over ten years of expertise in the field.23
Professional Background
Jason specializes in providing training and consultancy services related to Google Ad Grants for nonprofits. His work involves:
- Teaching organizations how to effectively use Google Ad Grants4
- Answering questions about Google Ad Grants and advising nonprofits using paid Google Ads accounts3
- Conducting audits of Google Ad Grant accounts2
- Offering guidance on best practices and advanced techniques for Google Ad campaigns7
Achievements and Certifications
Jason is recognized as a Google Ad Grants Certified Professional, which is part of a new initiative by the Google Ad Grants team.5 This certification demonstrates his expertise and commitment to helping nonprofits maximize their use of Google Ad Grants.
Content Creation
King has created comprehensive educational resources on Google Ad Grants:
- He has developed a "Google Ad Grant Complete Course 2024" where he shares his knowledge based on his decade of experience24
- He regularly posts informative content on LinkedIn about various aspects of Google Ad Grants, such as fixing low impressions in Ad Grant campaigns6
Jason King's LinkedIn profile (username: kingjason) serves as a platform for him to share his expertise, connect with clients, and provide valuable insights into the world of Google Ad Grants for nonprofit organizations.
Highlights
Of all the conversations I've had during my Google Ad Grant consultancy sessions, this was the most fascinating: the anti-extremism nonprofit.
They have a language expert to help them identify keywords used in conversations by people in the early stages of radicalization into all sorts of different extreme ideologies. Some of these terms are bizarre and hilarious and I'd never guess their meaning; some are outright offensive; but often they're dog whistle terms intended to fly under the radar of the "normies".
Problem is that ads don't work particularly well unless the keyword matches the ad text and what's written on the landing page... and there's no way they want to put those words on the website. So in the paid account they get the lowest CTR I've ever seen for Search ads, and very poor keyword quality scores, which leads to high CPC; and in the grant account the low quality scores prevent ads even being shown.
We're experimenting with the keyword insertion technique to try to reflect people's jargon back to them in the ad, pinning the headline in first position. My guess is that will fix the CTR issue.
Policy is a constant problem for this account, especially the dangerous and derogatory content policy. Try running ads that are anti-anti-semitism and Google assumes the worst. Google Ads is and always has been terrible at understanding context. I'm having a similar problem with anti-whaling ads getting disapproved for being about endangered species. Google Ads was built for businesses and has a built-in assumption that you are in favor of whatever you advertise, rather than campaigning against it, as many nonprofits do. Appeals are to a great extent automated, and human moderators often don't understand complex issues.
Context is a problem in other regards. How do we know whether the person searching for sovereign citizen terms wants to watch entertaining YouTube videos, or is taking it seriously, or is searching for academic purposes? How could we know whether they are searching for themselves or for a family member? We have few tools to identify the audience, and keywords lack the context to tell us someone's sentiment.
Also a problem: assuming that someone's search terms represent their point of view, and the possibility of cultural clunkers when responding to their search with 30 character headlines and 90 character descriptions written by people outside of their group. So a lot of the ad copy is deliberately vague and makes no assumptions and instead asks questions... not exactly click bait!
I'm not yet convinced that Google Ads is the best tool for the job. My guess is that this needs direct, careful and tactful human intervention on social media. But that's time intensive. I'm looking forward to seeing how these accounts progress with better targeting and better techniques.
Hearing reports from various forums that at least five Google for Nonprofits accounts have been suspended. All businesses that set up nonprofit arms so they could get an Ad Grant. Might this be a belated response to a scam that's been going on for a while now? Perpetuated mainly by a Canadian company that's fooled business owners into thinking this is a good idea.
G4NP suspensions must be rare, and here are five at once.
Anyone hear similar stories or seen one of these suspensions?
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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