Sign In

Jason Lee ☁️

Chief Technology Officer at Asset Entities

Jason Lee is the Chief Technology Officer (CTO) at Asset Entities, Inc., a position he has held since October 2023. In this role, he oversees technology solutions and strategic initiatives for the company, which specializes in social media marketing and community management across platforms like Discord, TikTok, and Instagram.13

Professional Background::

  • Ternary Developments Inc.: Prior to joining Asset Entities, Lee was the CEO of Ternary, which he founded in 2020. Ternary was acquired by Asset Entities in November 2023.12
  • Salesforce: He also served as a Head-Lead Solution Engineer at Salesforce from 2017 to 2020, where he was responsible for architecting solutions for small to midsize businesses.12
  • OptionsSwing, Inc.: Lee co-founded this company in 2019, which provides investment research and analysis services.13

Lee's extensive experience in technology and leadership roles has positioned him as a key figure in driving innovation at Asset Entities, particularly with the launch of Ternary V2, a platform aimed at enhancing community engagement and payment processing for businesses and creators.34

Highlights

Jun 3 · linkedin

At the start of 2024, Discord saw a 16% growth in users with the average US user spending 280.6 minutes (approx 5 hours) on Discord.

I joined Louis Vuitton's Discord server to deep dive into how other enterprise brands are growing their digital communities.

Here are my three biggest takeaways as well as some bonus suggestions on how it could be even better:

#1: Meet Customers Where They Are ♦ For the minimal marketing that LV does for their Discord server, there's still over 8,000+ members with a thousand active/online at any given time. ♦ Looking at Similarweb, not only are the demographic of users similar but LV looks to engage the next generation of buyers (18-24 yrs) which also happens to be Discords largest age group.

#2: Discord As A Distribution Channel ♦ LV uses their server to distribute content into a single place, making it easier for members to view (vs. across multiple social platforms) ♦ Content includes news, podcasts, trivia, fashion, upcoming shows, and arts & culture.

#3: Two-Way Conversations ♦ The drawback of traditional social platforms like Instagram, YouTube, and TikTok is that they are one directional conversations with "one" (the brand) speaking to the "many" (the audience) but little option for a true conversation. ♦ LV does a great job of staffing their server, having daily conversations with the four most notable employees being Arthur, Jules, Vivienne, and Théo.

How To Make It Better:

#1: Create More Fan Inspired Merchandise ♦ You can create a channel, share concept or unique designs (while allowing members to also submit their own fan-inspired ideas) and have the community vote on which is their favorite using Discord emojis ♦ Track the responses (with Ternary Developments, you can get their emails), create the most voted on design as a limited run and market back to Discord that members to have early access (e.g. 1 hour access before everyone else publicly). ♦ Members seeing their direct influence on bringing designs to life will draw even more members to join building a stronger community.

#2: Host More AMA's ♦ As LV releases podcasts on a monthly basis, they could invite the interviewee (e.g. Megan Kaspar from Mays episode) into Discord to allow the community to ask questions. ♦ Alternatively, they could announce who the next interviewee is and ask the community for questions they would like the host of the podcast to ask during the episode. ♦ A quick shout out that these questions are fan-inspired from Discord will give the audience an even bigger voice to help drive direction for the content they want to consume.

Let me know if you enjoy this kind of content and feel free to ask questions in the comments below!

Louis Vuitton Discord Server: https://lnkd.in/edr49VVx

Apr 23 · linkedin

Excited to be flying out this week to San Francisco for this years Stripe Sessions!

Three things I’m most looking forward to:

  1. The opening keynote and keeping up to date with the future of payment processing
  2. Jensen Huangs session (Founder/CEO of NVIDIA)
  3. The expo hall at Moscone (and all the goodies 😆)

If you’re out in San Francisco and want to catch up, feel free to DM me!

Related Questions

What are Jason Lee's key achievements at Asset Entities?
How did Jason Lee's role at Salesforce prepare him for his current position?
What is the significance of Ternary V2 for Asset Entities?
How did OptionsSwing contribute to Asset Entities' growth?
What are Jason Lee's future plans for Asset Entities?
Jason Lee ☁️
Jason Lee ☁️, photo 1
Jason Lee ☁️, photo 2
Add to my network

Experience

Chief Technology Officer at Asset Entities (November 2023 - Present)
Founder and CEO at Ternary (July 2020 - November 2023), Founder and CEO at OptionsSwing Inc. (August 2019 - November 2023), Lead Solution Engineer - Enterprise at Salesforce (February 2017 - November at Magellan Aerospace Corporation (December 2011 - February 2012)

Location

Miami, Florida, United States