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Jason Loehr

Leading & Teaching (literally) Digital Disruption in Modern Media.

Jason Loehr is a seasoned professional with over 25 years of experience in leading digital transformation for brands across various industries like retail, consumer packaged goods (CPG), services, and agencies.

He has a strong track record of successful eBusiness launches, including notable achievements such as enrolling over 250,000 Medicare consumers in Rx plans online for Humana and leading Jack Daniel's to become the #1 social brand in the alcohol beverage sector.

Jason excels in diverse areas ranging from leading creative reviews and social media content workshops to engaging in data strategy discussions and media mix modeling analysis.

Throughout his career, Jason Loehr has held significant roles in reputable organizations such as SVP, Strategy at Tracer, Chief Marketing Officer at Sozo Companies, and VP, Media at Inspire Brands, among others.

His professional journey includes serving as an Adjunct Professor at the University of Louisville, where he shared his wealth of knowledge and expertise with students.

Jason has a robust background in digital marketing, having held key positions such as VP, Global Marketing Services, VP, Global Media & Digital Marketing, and Director, Global Digital Marketing at Brown-Forman.

His experience also extends to roles like Advisor at El Toro IP Targeting and Chief Strategy Officer at the same company, showcasing his versatile skill set and strategic acumen in the domain of IP targeting.

Jason Loehr's career highlights encompass leading strategy and development at Mad*Pow, managing marketing new media at Humana, and contributing to web design and coordination at companies like Affinity Group, Inc., Camping World, and ECWerks, Inc./I-NETwerks, LLC.

In addition to his professional achievements, Jason Loehr is known for building and leading exceptional teams and fostering organizational growth through modern brand building approaches.

Highlights

Aug 8 · linkedin

Bones. Throughout most of my childhood that was my nickname. Growing up I loved skateboarding and always rocked a Bones Brigade t-shirt. Not the bald beauty you know today, but a full on Tony Hawk flop hairstyle. Kick-flipping my way thru adolescence.

Flash forward to yesterday and the Olympic Finals of Skateboard Park. Athletes risking life and limb to land the best tricks with amazing style. Not only was it a showcase of incredible talent but a celebration of everything great in the sport. Don't let any legacy stereotypes fool you around the culture of skateboarding. On display yesterday is what the sport is about, a celebration. A celebration of skill, competition, creativity, perseverance and so much more. It's a celebration we should all appreciate and if possible bring into other areas of life. Life, as in the combination of business and personal.

The Getty photo here of Keegan Palmer on the shoulders of his competitors captured it so well. Greatness celebrating greatness. I get it. It was fun to skate downtown Evansville or if we were lucky hitting the ditch at Lincoln State Park. You'd push yourself to land that first handrail or smash your shin on a bench grind 50/50. Regardless, when you landed that trick the entire crew with you would celebrate.

What can we take away from yesterday? One thing is that life may be an individual sport with support from your people. The opportunity is to find more ways to lift others up. It may sound cheesy but its real and it feels awesome. Like a skater finding his line around the park, everything is a choice. It's a choice to celebrate others or do the right thing. It's also a choice to be a prick. Choose better.

Do yourself a favor. Check out the Skateboard Park Final and choose to celebrate someone in your crew or someone new. Link below.

Also, a huge shoutout to Dan Lovinger and the entire NBC Olympics Team for an amazing experience. Thank you for bringing all the stories from Paris to us, especially sports we don't see every day. 🏅

https://lnkd.in/gDej-xEA

May 10 · linkedin

Pumped to have so many folks coming into town next week for the PGA Championship. Louisville is in the afterglow of an amazing Derby week and now the party of all parties kicks off Monday. If you're coming into town, hit me up. Likewise, if you need anything don't hesitate to reach out. Also, this link below is my Google Map of hot spots in town. Feel free to share. #PGAChampionship #Valhalla #CaddieNetwork #Brooksy

Jason Loehr
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Location

Louisville, Kentucky