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Jason Martuscello

BEESY Behavioral Science. Applied.

Jason Martuscello is a business strategist at BEESY Strategy, an insights-based professional services company that uses applied behavioral science to deliver commercial impact.135 He is also a researcher who conducts consumer and market research to understand how people make decisions.4 Martuscello writes about applied behavioral economics for business growth, better decision-making, and behavior change.2

Key aspects of Jason Martuscello's background:

  • Experience at BEESY Strategy: Martuscello has been a Business Strategist at BEESY Strategy since May 2018.1 BEESY Strategy is located in Summit, New Jersey, and has 34 employees.3
  • Previous Roles: Before joining BEESY Strategy, Martuscello was the President of Prospection Sciences, a research agency, from July 2017 to May 2018. He also worked as a Research Consultant at Catalyst Behavioral Sciences from 2014 to 2017, where he was mentored by behavioral economists and psychologists.1
  • Education: Martuscello holds a Bachelor’s Degree in Sociology from SUNY Plattsburgh (2006-2010), a Master’s Degree in Exercise Physiology from the University of South Florida (2010-2012), and an MBA from the University of Florida - Warrington College of Business (2014-2016).1
  • Personal Transformation and Focus: Martuscello's interest in behavior change stems from his personal experience of losing over 100lbs.4 He also draws inspiration from the death of his brother, which taught him the importance of making an impact.4
  • Expertise: Martuscello's expertise includes the measurement of decision-making, drivers of behavior change, premiumization, value-based pricing, customer valuation, and experimental research design and methodology.4 He has experience across various industries, including Consumer Packaged Goods, Retail, Healthcare/Pharmaceuticals, and Financial Services.4

Related Questions

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Jason Martuscello
Jason Martuscello, photo 1
Jason Martuscello, photo 2
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Location

New York, New York, United States