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Jason Pun

Creative Director at Superculture

Jason Pun is a seasoned creative professional with a rich background in the esports, traditional sports, and entertainment sectors, associated with renowned companies like Red Bull, 88rising, and Team Cozy. With a career spanning back to 2011, he has honed his skills in launching successful projects.

Jason's forte lies in design and content creation, marked by an ability to adapt, innovate, and establish new benchmarks in competitive markets. His meticulous attention to detail, coupled with his marketing and advertising expertise, empowers him to devise comprehensive marketing strategies tailored to each client's unique requirements.

An alumnus of Western University, Jason pursued an Honors Specialization in Media, Information and Technoculture, laying a strong academic foundation for his career.

Throughout his professional journey, Jason has held key roles in various organizations, including being the Creative Director at Superculture, Brand Lead at MoneyClip Inc., President & Co-Founder at 404, Brand Director at Publish Brand, Inc., and Apparel Designer at Team Liquid, among others. His vast experience spans diverse positions such as Chief Marketing Officer, Creative Lead, Editor in Chief, and Graphic Designer across a spectrum of well-known companies.

Highlights

Jun 2 · linkedin

I’ve wanted to find time to reflect and speak on the incredible journey I’ve had with Superculture over the past few years.

This all starts out simply with me as a fan and wanting to support my favorite creators but seeing the same, bland poor quality merch that I would never wear. The same love and care that I admired in their content were nowhere to be seen when it came to their merchandise.

As someone who is deeply invested in the fashion space, these creators have the taste level and the audience to do so much more but just weren’t being supported in the right ways. I wanted to leverage my experience and network to provide a better solution to those who wanted to go the extra mile.

But it wasn't an easy task. Convincing talent and agents to take a leap of faith was a challenge in itself. Traditional merch deals are safe and tested, and what we were looking to do was risky and unproven. But the belief stood, let’s make products you and your community can be proud of and I’ve been so happy to see our thesis being proven time and time again over this past year.

I genuinely believe that the world's next prominent fashion labels will be spearheaded by these creators. Just as previous generations were influenced by tastemakers in music, sports, and art, this new wave of culture shakers will define the future of fashion.

Also just wanted to express a special thank you to our incredible partners who shared our vision and took the leap of faith to go on this journey with us.

Plenty more to come!

📸 Jayson Palacios / Kiana Scott

May 21 · linkedin

Yeti Out x Overwatch League.

After working for 6 months with Blizzard Entertainment on developing a global streetwear and retail strategy for the Overwatch League and having it be completely derailed by COVID, it’s a truly incredible feeling to see this collaboration see the light of day and to create something unique for the Chinese OWL community.

It was an incredible project and it's a real shame a lot of the work that we put in won't see the light of day. It's always been my dream to blend these two passions of mine and I've been incredibly blessed to be given the opportunity to.

Jason Pun
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Location

Toronto, Ontario, Canada