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Jason Roberts

Jason Roberts is a seasoned fundraising and marketing professional with a diverse background in agency and client settings, spanning consumer and business-to-business sectors. He is renowned for his leadership in health care marketing, community relations, strategy and content development, as well as new media initiatives.

With a robust skill set, Jason specializes in strategic planning, donor development messaging, new media marketing, community and public relations, campaign development and execution, graphic and web design, media planning and procurement, campaign analysis and evaluation, geomarketing, niche demographics, dashboard development and analysis, brand strategy and stewardship, market and consumer intelligence, customer relationship management, special event planning, outreach and community engagement, as well as fiscal planning and budget management.

As a high-energy and results-oriented professional, Jason is celebrated for his innovative approaches to consumer engagement and retention through both new media and traditional strategies. He leverages evidence-based insights to effectively plan, organize, and monitor marketing and communications plans, always striving for impactful and inventive outcomes.

Jason's analytical prowess combined with his creativity enables him to produce top-line and bottom-line solutions, driving continuous growth, performance improvements, and a sustainable future for the organizations he serves. He excels in leading teams, collaborating with clients, managing vendors, and coordinating internal departments to develop and implement robust marketing strategies that surpass set objectives.

His notable accolades include receiving the 2011 Rochester Advertising Federation "Addy Award" for Elements of Advertising, Photography. Additionally, Jason was a 2010 Semi-Finalist for Marketer of the Year by the Rochester Chapter of the American Marketing Association and a finalist for InStore Magazine’s Big Store Cool Store of the Year award in the same year.

Currently, Jason Roberts holds the position of Director of Development, Marketing & Special Events at The Center for Youth Services, Inc., where his expertise and leadership contribute significantly to the organization's success and growth.

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Location

Rochester, New York