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Jason B. Shaffer, CSM
Growing Multi-market Creator & Celebrity Brands - Global E-Commerce TikTok Shop LIVE
Jason Shaffer is a multifaceted professional with experience in licensing operations, partnerships, and product development. He studied business, engineering, and recording arts, and he's worked at companies like Loot Crate, Hasbro Studios, and SDI Media. Shaffer's expertise ranges from sound design to media operations, and he's held roles like Senior Global Media Operator, Lead Dubbing Media Technician, and Sound FX Editor. His versatile background and skills make him a valuable asset in any job that requires attention to detail, creativity, and teamwork.
Highlights
📣On 24-June, Made by Mitchell becomes first UK business to make $1 million in one day on TikTok Shop, and over $800K USD in a single, 12 hour LIVE!
On June 4th, the UK decided to make shopable LIVE a strategic priority and established a dedicated LIVE Team. In the past 20 days, the LIVE Team collaborated closely with XFN, Category, and Creator teams, making improvements from various perspectives.
Brand collaboration: We successfully built trust with the MbM team, securing their strong cooperation for host training and rehearsals, new product launches, social media resource allocation, etc.
We optimized the overall LIVE strategies and tactics, enhancing both traffic and conversion: -Produced 10+ pre-heating short videos with scripts and storylines carefully designed, combined with Ads, resulting in 14k LIVE registrations and established the core customer base. -Developed new product bundles at different price points based on historical data analysis, which significantly boosted sales. -Implemented new engagement tactics throughout the whole LIVE session, breaking UK records for ACU and Likes and maintained a healthy traffic curve. -Optimized product lineup based on realtime data and maximized sales conversion.
-The livestream itself generated over $833K in revenue, 38 million+ likes and had 144 MBM new products launched exclusively on TikTok!
This achievement is a result of excellent teamwork, and we deeply appreciate everyone's hard work!
Huge shoutout to the Made by Mitchell Team: Mitchell Halliday, Marie McGann, Sarah Knowles, Gabrielle Grierson, Bella Hyland & the rest of their team!
Finally shoutout to the TikTok Shop team: Hengheng Xu, Emily Caine, Katie W., Adam Madeloso, Emily Eldridge, Jonathan Tioseco Lee, Melody, Sue Huang & many others helping make this miracle possible.
More records to come!
$1M single LIVE commerce goal achieved in the US! I'm so proud to be a part of history making this monumental record happen in the US for the first time - independent of platform.
Can't wait to use this knowledge I've gained in the US to bring these best practices and activations in the UK.
Shout out to the team. They are special and the only team that could possibly make this happen!
Sunny HeJiaoyue WangLexie (Laixin) Wei Pierre Amend Luke Anderson Renata Rahmani Amy KimNnaemeka AlozieKatelyn GallucciKelsey LeMunyon #tiktokshop #liveshopping
