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Jason Small

CEO at kipi.bi

Jason Small is a seasoned professional in brand reputation, storytelling, content strategy, and marketing communications. He currently works at Verizon, where he holds the position of Owned Content Strategy: Reputation-based Editorial & Storytelling.1

Career Overview

Jason's career has been centered around storytelling, starting as an actor and evolving into a content strategist. He specializes in uncovering the story behind the story and implementing content best practices.1

Current Role at Verizon

At Verizon, Jason has been working since February 2017 in his current role. His responsibilities include:

  • Developing and executing reputation-based initiatives
  • Creating storytelling strategies for Verizon, a major U.S. corporation
  • Driving awareness, desire, and action into sales funnels
  • Changing perceptions about the company

Under his leadership, Verizon's online content has achieved significant recognition:

  • Ranked third in 2023 in the Bowen Craggs Index of Online Excellence
  • Achieved top 10 globally in 2020 for corporate digital editorial content1

Previous Experience

Before his current role, Jason held other positions at Verizon:

  • Global Digital Communications Manager at Verizon Enterprise Solutions (July 2012 - October 2015)
  • Editor-in-chief of Verizon Enterprise Solutions' News Center
  • Developed content strategy and oversaw editorial calendar for a team of 12+ contributors1

Skills and Expertise

Jason's expertise includes:

  • Brand reputation management
  • Storytelling and content strategy
  • Marketing and communications
  • Team leadership
  • Cross-functional collaboration

Philosophy

Jason believes in the power of compelling stories to deliver engagement and drive recall, reach, and action. His background in corporate, agency, and startup environments gives him a big-picture mindset while understanding common cross-functional goals and challenges in businesses of all sizes.1

Highlights

Jul 30 · linkedin

STARTING NOW: https://vz.to/BTS24FB

Parents facing the challenges of raising kids in today's digital era know the struggle firsthand. With rapid advancements in AI, digital safety, privacy, screentime, and social media, the landscape is constantly shifting. As a parent to a nine-year-old boy, I understand these challenges.

Taking steps to address these issues is crucial, and we are committed to being part of the solution. Join us live to explore how we can navigate these complexities together. For those unable to participate in real-time, the on-demand replay will be accessible at the same link.

You can also find out editorial content here: verizon.com/parenting

Thank you to so many folks behind the scenes that support this work in so many ways across this livestream and editorial -- without you, this just would not happen: George L. Koroneos Molly McGinn Jacquelyn Sawyer Matt Harris Stephanie Oliver Ethan Arenson Dr. Elizabeth Milovidov Cathy Pedrayes Mariana Agathoklis Schlock Julia C. San Juan Luis Maldonado, MBA Rhianna Willetts Amanda Molina, MBA Brian Suchak Michael Maddux Michael Welch John Santana Lynne Freeman Andrew Testa, APR Beatrice Moise,M.S., BCCS. Ray Pastore, Ph.D. Gahmya Drummond-Bey Jill Rosengard Hill

#Parenting #DigitalWorld # #Privacy #OnlineSafety

Jul 24 · linkedin

For my network of friends and colleagues who are also parents, navigating the challenges of raising children in this digital age can be overwhelming. From cyberbullying to AI, gaming, chatting, and social media, the landscape is constantly evolving.

As parents, ensuring our kids head back to school safely and confidently is a top priority. Join us for a free livestream on Tues, July 30, at 12 PM (EDT) featuring experts in digital safety, parenting, and gaming. Gain valuable tech tips to keep our kids safe. Let's tackle this journey together. RSVP here: https://vz.to/BTS24FB

Excited to share insights from our panel of tech, safety, and parenting experts including George L. Koroneos, Ethan Arenson, Dr. Elizabeth Milovidov, and Cathy Pedrayes. Looking forward to supporting you in navigating this digital parenting landscape. #parenting #digitalparenting #onlinesafety

Related Questions

What specific storytelling strategies has Jason Small implemented at Verizon?
How has Jason Small's background in acting influenced his content strategy?
What are some notable achievements in Jason Small's career at Verizon?
How does Jason Small measure the success of his storytelling initiatives?
What challenges has Jason Small faced in his role at Verizon?
Jason Small
Jason Small, photo 1
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Experience

Chief Executive Officer at kipi.bi (January 2022 - Present)
Chief Growth Officer at Apisero Inc. (May 2021 - January 2022, 9 months), EVP - Head of Salesforce Practice at Apisero Inc. (August 2020 - May 2021, 10 months), General Manager at Thrustmaster of Texas (August 2013 - August 2020, 7 years 1 month)

Education

Bachelor of Science (BS) in Marine Engineering from Texas A&M University Galveston Campus (2002 - 2006)

Location

Basking Ridge, New Jersey, United States