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Jason Smith

Marketing Leadership - Demand Generation - Operations - Digital Marketing - Analytics - Lead Generation

Jason Smith is an accomplished acquisition marketer with a track record of successfully translating data into revenue-driving strategies, resulting in a significant growth of new business sales year over year.

Specializing in demand generation and e-commerce, Jason excels in collaborating closely with sales teams to acquire customers and optimize targeted audience conversion into qualified leads.

As the Marketing Director at tech company Dice, Jason fosters a growth-oriented environment that encourages and enables individuals to thrive, as evidenced by senior managers with tenures exceeding 8 years.

Jason's expertise spans strategic planning, digital marketing, CRM, marketing analytics, budget planning and forecasting, team leadership and development, marketing strategy, e-commerce, market research, and more.

With a strong background in financial management, Jason ensures meticulous tracking of forecasts, budgets, and ROI, while also spearheading marketing operations, analytics, and technology stack evolution.

Jason's industry experience covers technology, retail management, manufacturing, and finance, showcasing his versatility and adaptability across different sectors.

Education-wise, Jason holds a Bachelor of Business Administration in Marketing and Management Science, as well as a Master of Business Administration in Business, both from the University of Iowa.

Throughout his career, Jason has held key positions such as General Manager at Rp America, Marketing Manager at Dice, Channel Manager at Maytag, and Finance Manager at Musco Lighting, among others.

Jason's skills include but are not limited to strategic planning, marketing automation, customer insights, lead generation, customer lifecycle management, process optimization, acquisition and retention strategies, P&L management, and vendor management.

An advocate for continuous improvement and innovation in marketing practices, Jason Smith stands out as a leader who values collaboration, growth, and the development of marketing talents at all levels within an organization.

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Location

Des Moines, Iowa Area