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Jason Sperling
Chief Creative Officer, Innocean // Author // Tedx Speaker // Adweek Top 30 Creative Directors // Former Media Arts Lab, Meta Reality Labs, Oculus
Professional Background
Jason Sperling is a distinguished leader in the marketing and creative industries, renowned for his visionary strategies and innovative campaigns that have left a lasting impact on some of the world's most recognizable brands. Currently, he holds a pivotal position in leading all marketing efforts for Hyundai and Genesis, among other notable global brands. Jason's extensive portfolio includes collaborations with Apple, Meta (specializing in AR, VR, and the Metaverse), TikTok, Amazon, Disney Pixar, Honda, and UNICEF. His ability to foster departments that thrive on pride and passion has been instrumental in delivering breakthrough creative work across various channels, including digital, social, performance, influencer marketing, traditional media, and the metaverse.
Education and Achievements
Jason has a solid educational foundation with a Master of Fine Arts (MFA) in Advertising from the Academy of Art University, complemented by a Bachelor of Fine Arts (BFA) in Sociology from UCLA. This unique blend of skills in both creative and social sciences informs his strategic approach to marketing and branding.
His illustrious career has garnered numerous accolades, including recognition as an Adweek Top 30 Creative Director and being featured in Campaign’s 40 Over 40 Top Digital Creatives. Jason’s creative genius was highlighted with the development of the iconic "Mac vs. PC" campaign for Apple, which earned the prestigious title of Campaign of the Decade by AdWeek and ranked among the Top 15 Campaigns of the Century by AdAge.
In addition to his campaign achievements, Jason is a celebrated recipient of several prestigious awards, including the Grand Effie and Cannes Gold Lions in various categories such as Film, Cyber, Design, Health, and Branded Content & Entertainment. He was also nominated for an Emmy, further solidifying his reputation as a leading figure in the realm of creative marketing.
Notable Initiatives and Projects
Jason Sperling's creative contributions extend beyond traditional marketing efforts. He authored two impactful books: Creative Directions: Mastering the Transition from Talent to Leader, published by HarperCollins Leadership, and Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion, which is particularly notable as the first-ever book focused on Instagram and its influence on branding.
His commitment to societal causes is evident in his role in developing The Imaginary Friend Society, which created the first-ever animated film series specifically for pediatric cancer patients. This heartfelt initiative features 23 films translated into 13 languages and serves children across five countries, embodying Jason's belief in using creativity for a greater good.
Moreover, Jason spearheaded the creation of a VR series that explores the complexities of teenage life, showcasing his versatility in adapting creativity for different mediums and audiences. Additionally, he conceived a best-selling note-taking app for the iPad, further demonstrating his knack for blending functionality with innovative design.
Leadership and Community Involvement
Jason’s leadership extends to serving as a board member for several organizations, including the UCLA School of Sociology, Depressed Cake Shop, and Meta VR for Good, where he contributes his expertise in both creative direction and social impact. His extensive experience in guiding teams and fostering creativity fosters an environment where innovative ideas can flourish.
Throughout his career, Jason has held various prestigious positions, most notably as Chief Creative Officer (CCO) at INNOCEAN USA and Global Executive Creative Director at Meta’s Reality Labs. His former roles include Senior VP and Chief of Creative Development at RPA, Executive Creative Director at RPA, Group Creative Director at TBWAMedia Arts Lab, and Associate Creative Director at TBWAChiatDay, along with his earliest career start as Associate Creative Director and Senior Copywriter at Colby & Partners from 2000 to 2002. It is within these roles that Jason has cultivated a reputation for innovative leadership and groundbreaking projects, consistently pushing the boundaries of what’s possible in advertising and digital storytelling.
In summary, Jason Sperling is a dynamic force in the creative and marketing landscape, with a proven track record of developing iconic campaigns and leading high-performing teams across the globe. His unique educational background, extensive accomplishments, and passion for creativity and societal impact not only shape his professional journey but also inspire others to reach new heights in the industry.
