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Jason Thome

Entertainment & Influencer Relations - Converse Inc. Founder/CD Y,IWO aka Yeah, I Work Out

Jason Thome is a seasoned professional in the entertainment, fashion, and marketing industries with a wealth of experience in creative direction, brand cultivation, and influencer relations.

As the Founder & Creative Director of Y,IWO LLC, also known as Yeah, I Work Out, Jason has successfully launched the brand at Dover Street Market stores globally, gaining recognition from prestigious publications like Vogue and Complex Magazine.

His innovative approach has led to the establishment of a niche culture brand with wide-ranging appeal, resulting in remarkable sales growth year over year.

Jason's expertise extends to forging impactful collaborations with renowned entities such as Gold's Gym, Ace Hotel, Russell Athletic, as well as overseeing unique artist partnerships and special projects.

In his role as the Director of Entertainment & Influencer Relations at Converse Inc., he manages high-level relationships with talents across various industries, leveraging a vast global network that encompasses sneaker culture, music, fashion, art, and more.

He spearheads entertainment and influencer strategies, excelling in areas like product seeding, collaborations, grassroots engagement, project curation, PR, and agency management.

Prior to his current roles, Jason founded the Silent Partner Agency, where he catered to esteemed clients like Universal Music, Hearst Corporation, Adidas Y-3, Blackberry/RIM, and T-Mobile.

His tenure as the former PR & Entertainment Marketing Manager at Dr. Martens was marked by a focus on music, brand collaborations, underground scenes, fashion, design, and art.

Jason's academic background includes studies in Journalism, Communication Studies, Advertising, and Political Science at the University of Oregon, as well as a Bachelor of Science degree in Journalism and Communication from the same institution. He also pursued education at Lane Community College.

Throughout his career, Jason Thome has held key positions in prominent organizations such as Founder of Yeah, I Work Out (Y,IWO), Entertainment + Culture Marketing/Influencer Relations and Strategy at Converse Inc, Owner of Silent Partner Agency, Event Producer at Neverstop, US PR & Entertainment Marketing Manager at Dr. Martens Airwair & Co. Limited, and Account Manager at Media Cabin.

Jason Thome
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Location

New York, New York, United States