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Jason Vana

Brand & content strategist, Founder at SHFT

Jason Vana is the Founder and CEO of SHFT Agency, a brand positioning agency based in West Chicago, Illinois.1 He has over 20 years of experience in building brand strategies and is known in professional circles as #sassyjason for his sarcastic takes on bad branding, marketing, and sales tactics.23

Professional Background

Jason founded SHFT Agency in October 2019.1 The agency focuses on transforming B2B service companies into the preferred choice for their ideal customers. SHFT Agency specializes in:

  • Brand Strategy
  • Brand Design
  • Content Strategy
  • LinkedIn Marketing

Under Jason's leadership, SHFT Agency clients typically see a 20%+ increase in revenue through implemented brand and content strategies.1

Previous Experience

Before founding SHFT Agency, Jason held several key positions:

  • Marketing Director at Fusion Tech Integrated Inc. (February 2014 - November 2021)

    • Increased company revenue by $3.5 million and market share by 35% in 1.5 years
    • Developed the company as a top brand in the food processing industry1
  • Founder / Executive Director at Ignite Student Ministries, Inc. (October 2010 - Present)

    • Leads an international non-profit operating in the USA and Czech Republic1
  • Marketing Consultant / Graphic Designer (January 2008 - October 2016)1

Expertise and Approach

Jason's approach to brand strategy emphasizes uncovering and communicating a business's uniqueness to attract the right clients. He focuses on three key areas:

  1. Identifying what makes a business unique
  2. Effectively communicating that uniqueness
  3. Creating an experience that showcases the business's unique qualities1

Jason is also known for his content creation, particularly on LinkedIn, where he shares insights on branding, marketing, and business growth strategies.4

Highlights

Apr 13 · twitter

If you can't explain why customers should buy from you in 7-10 seconds, you need a brand strategy. Period. https://t.co/UNZue9B5mn

If you can't explain why customers should buy from you in 7-10 seconds, you need a brand strategy. P
Apr 6 · twitter

The strategies you need for your business, in order of importance.

Build these. You'll have the clarity you need to scale your business. https://t.co/mfnmjnDyiV

The strategies you need for your business, in order of importance.

Build these. You'll have the cla
Jun 11 · youtube.com
Jason Vana's Accidental Entrepreneurial Journey | EP56 - YouTube
Jason Vana's Accidental Entrepreneurial Journey | EP56 - YouTube
Jeff Rankin: For Monmouth College community, the 9/11 attacks were a ‘coming-of-age moment’ - Monmouth Daily Review Atlas
May 19 · Forge
50 Very Short Rules for a Good Life From the Stoics - Forge

Related Questions

What inspired Jason Vana to start SHFT Agency?
What makes SHFT Agency different from other brand positioning agencies?
What are some notable achievements of SHFT Agency under Jason Vana's leadership?
What are some common mistakes in branding that Jason Vana addresses?
How does Jason Vana's background in marketing and design influence his approach at SHFT Agency?
Jason Vana
Jason Vana, photo 1
Jason Vana, photo 2
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Experience

Founder at SHFT Agency (October 2019 - Present)
Founder / Executive Director at Ignite Student Ministries, Inc. (October 2010 - Present); Marketing Director at Fusion Tech Integrated Inc. (February 2014 - November 2021); Marketing Consultant / Graphic Designer at Jason Vana (January 2008 - October 2016)

Education

Bachelor of Arts in Business Administration, Marketing, English, Communications from Monmouth College (1998 - 2002)

Location

West Chicago, Illinois, United States