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Jason Waskey
Professional Background
Jason Waskey is a talented and innovative principal creative director at Microsoft, known for his exceptional ability to blend artistic vision with cutting-edge technology. He has had a remarkable career, marked by notable positions that display his visionary leadership and artistic talents. With a wealth of experience as the creative director at major tech companies, Jason has shaped numerous projects that have made significant impacts in the technology and design landscape. His journey in the corporate world of creative direction began at Microsoft, where he filled several crucial roles, including art director, principal creative director, and formerly as a creative director at Vendor. Throughout his time at Microsoft, he has played an instrumental role in leading teams and driving creative initiatives that resonate with users and enhance their experience with Microsoft products.
Education and Achievements
Jason's educational background has been foundational to his success in the fields of design and art. He pursued a Bachelor of Fine Arts (B.F.A.) at The University of New Mexico, where he honed his skills in painting and visual communication. This rigorous training provided him with a solid grounding in the principles of design and artistic expression, empowering him to navigate the complexities of creative leadership. Furthermore, Jason expanded his design knowledge at Parson's School of Design, a prestigious institution recognized for its emphasis on innovation in design and creativity. His educational journey has been marked by a commitment to excellence and a continuous drive for artistic exploration.
Notable Achievements
Throughout his career, Jason has not only excelled within the corporate framework of Microsoft but has also made time to pursue his passion for painting, demonstrating his love for the arts. His unique ability to create captivating imagery has allowed him to bridge the gap between technology and art, often leading to groundbreaking designs that are both functional and aesthetically pleasing. As a principal creative director, Jason has successfully led teams of creative professionals, ensuring the delivery of high-quality projects that align with Microsoft's vision. His leadership has been pivotal in setting standards within creative development teams, and his influence can be seen across various projects at the company. Jason's commitment to quality and excellence in both his corporate and artistic endeavors showcases his versatility as a creative leader in today’s dynamic tech environment.
Highlights
It’s 9:30 or so in the morning, and we’ve just finished our first shot (me standing in the water next to a pink rotary phone sitting on a white table while I’m standing fairly far off the surf line). I’m now ankle deep in foul brackish water—it smells like a sewer, certainly toxic, and it’s ridiculously slippery standing in the thrift store shoes I bought for the purpose, that are meanwhile abrading away at my heels, meaning that I’ve got a 50/50 shot at contracting some ridiculous marine borne toxin. I’ve already almost taken a tumble to the water once or twice—which would’ve ruined the rest of the day. My photographer and her assistant (a DP in his own right) both seem dubious about the whole gig, though they’ve got a brave face on. It’s late October, so sure, it’s cold in general, but the standing water is… warm. Disgustingly so. I will never watch or read a sewer scene the same. It’s like being in the middle of the word moist, while taking direction from a creative who isn’t fully bought into the process (she and her partner did a GREAT job, fwiw). The original concept was to use a low tide location where it would be obvious that I am doing my best to clean an uncleanable patch of low tide beachfront. But if you know the aphorism “time and tide wait for no man,” you’ll know that there was just no way to get both weather and tide and FIVE more shots that day. So, needs must. The day is perfectly overcast for the needed lighting. I can barely pay for a one-day shoot. And that, my friends, is exactly what a creative director does. The title is thrown around pretty casually these days , but the truth is that a creative director is a figurative hybrid between an architect and a midwife. A CD balances vision and execution: understanding what’s needed to make a vision concrete, willing and knowledgeable enough to make sacrifices, all the while making sure the right choices are made to make sure that the idea makes it to the world. A good CD will sit in sewer muck for hours to get the shot. (I did not—it was like, 30 minutes tops) Skills required: leadership, empathy, trust, collaboration, management, and an understanding of how what we’re doing meets a human need. Someone asked me the other day about a few different kinds of tech. Frankly, I could give a fig about “tech.” I CARE about experience. If tech makes that possible then it’s *necessary, * even though it takes a LOT longer to bring “tech” to market in a way that is useful and scalable for the market. Curious about how I can be of service as a CD? Reach out! I’m available. 😊
