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Jason Yu

Powering the Product Feedback Loop at TikTok Shop

Jason Yu is a Senior Product Operations Manager at TikTok, currently based in Shanghai, China. He has been in this role since September 2021, following his previous position as a Senior Program Manager at Amazon.

Education

Jason holds an MBA from NYU Stern School of Business, which he completed between 2012 and 2014. He also earned a Bachelor of Science degree from Penn State University, graduating in 2002.123

Professional Background

At TikTok, Jason is involved in overseeing product operations, leveraging his extensive experience in program and project management. His background includes significant roles in product management and operations, particularly in the tech industry, which he has cultivated over several years.13

Highlights

Jul 3 · linkedin

Top takeaways from Marc Jacobs' success on TikTok:

  1. Marc Jacobs flipped the script on User Generated Content. Instead of commissioning influencers to post sponsored videos on their own channels, they amplified creator's content on their own account.
  2. Lean into casual and comedic approach, which tends to match better with the authentic and informal content found on TikTok.
  3. Move quickly to jump on TikTok trends... and make sure to add their own unique take without overthinking the moment before they disappear from the digital zeitgeist.
Feb 13 · linkedin

I wonder if Donald Trump will follow?

Related Questions

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How long has Jason Yu been with TikTok?
What is Jason Yu's educational background?
Jason Yu
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Location

Shanghai, China