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Jason Zerbin
Senior Product Manager | Strategic Business Development Leader | Creative Polymath | Futurist
Professional Background
Jason Zerbin is a seasoned Product Manager, founder, and creative lead, boasting over a decade of rich experience in product development that spans strategy, design, and delivery across both B2B and B2C sectors. His expertise lies particularly in the realm of Software as a Service (SAAS), artificial intelligence (AI), and the creative industries. He has played a crucial role in formulating, executing, and steering growth strategies while adeptly identifying customer segments and evaluating emerging trends. His work aligns meticulous action with financial considerations and market needs, which has consistently led to successful outcomes.
As a forward-thinking professional, Jason has overseen performance marketing efforts, analytics, lead attribution, and conversion optimization, culminating in remarkable user growth and multi-million-dollar revenues for the organizations he has been a part of. His dedication to transitioning teams from complexity to clarity is evident; Jason leverages deep intuition, empathy, and a strong outcome orientation in all aspects of his work.
An individual of many talents, Jason is not only a Product Manager but also a multi-disciplinary artist with a Juno nomination and a history as a social media influencer. His passion extends beyond the technical into the human realm where he strives to create an abundant world supported by systems that promote human flourishing.
Education and Achievements
Jason is a well-educated professional who has committed to lifelong learning. He pursued a Micro Masters in Statistics & Data Science at the prestigious Massachusetts Institute of Technology (MIT), which enhanced his analytical and statistical capabilities, crucial for data-driven decision-making in product management. Additionally, he obtained a Master of Arts in Global Leadership from Royal Roads University, equipping him with the skills necessary to lead teams and initiatives across diverse global contexts.
Further refining his product management capabilities, Jason studied Intro to Product Management at BrainStation, where he acquired essential tools and methodologies for successful product lifecycle management. His business acumen was further bolstered by enrolling in the Business Foundations program at The Wharton School, one of the leading business schools in the world, where he gained insights into business administration and management. He also holds an Honours Diploma in Theology with a focus on Pastoral Leadership from Vanguard College, showcasing his commitment to holistic personal and professional development.
Career Trajectory
Throughout his diverse career, Jason has held a variety of impactful roles that highlight his capabilities as a leader and innovator. As the former Product Management Advisor and AI Research Partner at Metacreation Lab for Creative Artificial Intelligence, he played an instrumental role in guiding research and development efforts within the AI domain. At Skinnydip Group Inc., Jason's influence was felt profoundly as he served both as Senior Product Manager and Fractional Chief Product Officer (CPO), where he led product strategies and initiatives that drove the company's growth.
Jason co-founded Skinnydip Group and served as its Director, demonstrating his entrepreneurial spirit and visionary approach to product management. He also held the position of Head of Product and co-founder at Spliqs Intelligent Media, where he was pivotal in developing cutting-edge media products. His strategic partnerships at RWI Synthetics and his tenure as a Product Manager at Enswarm further reflect Jason's versatility in navigating different sectors in technology and media.
As a Product Expert, Strategist, and Coach, he has advised numerous organizations, guiding them through product positioning, user-centered design, and overall business strategy analysis. His experience in creative direction as the Creative Director and Product Manager for Zerbin Music is a testament to his multifaceted talent set, seamlessly blending business strategy with creative vision.
Areas of Expertise
Jason Zerbin's areas of expertise include, but are not limited to, Product Lifecycle Management, Generative AI, New Business Development, Marketing, UX/UI Design, Sales Enablement, and Financial Technology (Fintech). His unique ability to navigate project and program management as well as employ agile methodologies positions him as a leader in implementing successful product strategies across various organizations.
In particular, he excels in understanding user feedback and interpreting it effectively for product optimization. His meticulous roadmap planning, GTM strategies, and backlog prioritization are critical to ensuring his teams meet and surpass user expectations. Jason is passionate about driving revenue growth through data-driven decision-making, which is vital in today’s technology landscape. Furthermore, he applies his skills in cross-fu
Highlights
Love this from Matt Gray on his call today.
Right Audience → Right Content → Right Messaging → Right product
To sell you have to convince people that your offer is the easiest path to the right answer to their problems.
Your world is endlessly mutable. Magic making magic.
In every era there are individuals who pull into the "real" from the imaginary. Magic glass bricks powered by crystals and rare earth minerals that let you talk to loved ones around the world through invisible energy fields.
It reads as science fiction but I go on LinkedIn every day using this (my iPhone 15 pro).
We live in the fuzzy space between the material and the imaginary. Often it's a competition of stories, creativity, and follow-through. Whoever tells the better story and finds a way to follow through on it wins. They create the world.
Where you don't show up to create the world other people will! And the world will be made in their image. It will be the material manifestation of the imaginary world they inhabit.
What world do you want? Where are you showing up?
