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Jatin Aythora
Board Member | Innovation | Transformation | New Ventures | Digital Growth
Jatin Aythora is a purpose-driven technology strategist and digital transformationist with a focus on business transformation, machine learning, and data-driven digital products.
Throughout his career, Jatin has excelled in creating technical service lines, growing digital channels, and transforming capabilities in various industries.
He is recognized as an intrapreneurial and collaborative executive with a passion for innovative ideas and approaches.
Jatin emphasizes inclusivity and psychological safety in his leadership style, drawing on his diverse experiences to adapt and develop his leadership qualities.
He is known for implementing global technology and digital transformations, developing machine learning teams, and launching innovative products and services across different sectors.
Jatin's key strengths lie in his ability to balance short-term and long-term outcomes, think creatively, and translate vision into reality through collaboration and co-innovation.
He has a strategic orientation, excelling in intellectual property management and partnership environments with various organizations.
Jatin Aythora is a resourceful problem solver who brings diverse teams together to drive technical capabilities and foster strong relationships through trust and empathy.
Highlights
This week BBC News’ Verify team published its first piece of content using a new technology standard that will help the BBC counter disinformation, AI-generated deepfakes and other forms of fake or manipulated content. I’m very proud to say that this technology standard called Content Credentials was co-developed by BBC R&D. #c2pa
Content Credentials helps prove the origin of an image or video and shows what our journalists have done to ensure a piece of content has been verified. All of this information is embedded in the image or video so when it’s shared outside the BBC people discovering it elsewhere can tell it is really from the BBC.
As Deborah Turness, our CEO of BBC News, said in the press release: “At BBC News we know that trust is earned. When our audiences know not just what we know, but how we know it, they feel they can trust our journalism even more.” https://lnkd.in/ePAX_QqE
The Content Credentials standard came about through R&D’s involvement in the Coalition for Content Provenance and Authenticity (C2PA) which we co-founded with the likes of Adobe and Microsoft back in 2019. Since we started working with C2PA to develop the standard, lots more organisations have joined us. Google recently became a member of the C2PA steering board, and Facebook and OpenAI have made commitments to use the free, open standard to publish content on their platforms. https://c2pa.org/
Use of the Content Credentials standard by BBC Verify is an industry defining moment, and I’m tremendously proud to see it in use and of the teams in BBC R&D who worked with the rest of C2PA to develop the standard and our BBC News Labs team who worked closely with BBC Verify to integrate the technology.
You can read their behind the scenes accounts of how this became a reality on the BBC R&D and News Labs blogs, and BBC Verify have posted an explainer video.
BBC R&D blog: https://lnkd.in/euJWnC6m
News Labs blog: https://lnkd.in/etfRWH7q
BBC Verify explainer video: https://lnkd.in/eBTYnWg5
Special thanks to our close collaborators Eric Horvitz Bruce MacCormack Andy Parsons Marc Lavallee Paul England Henrique Malvar Scott Lowenstein Andrew Jenks Brendan Quinn Helge O. Svela Partnership on AI Rebecca Finlay Claire Leibowicz
#BBCNews #ContentCredentials #TrustInJournalism #Innovation #bbcrd
New year, new achievements!
The BBC R&D team has done it again, collecting a second Emmy for their exceptional work on High Dynamic Range television. #techemmys
Congratulations to the team, led by Phil Layton and Andrew Cotton for their pursuit of engineering excellence.
As a member of this amazing, public service-oriented Research and Development team at BBC, I am incredibly proud to see our hard work recognised.
Well done to all involved! #BBCRD
Check out the link below to learn more about our award-winning work.
