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Jay Higginbotham

Media and technology | Business development and operations

Jay Higginbotham is a seasoned advisor to digital media and technology companies, specializing in strategy, market expansion, operations, and partnerships.

With a strong background in building and growing market-leading brands like The Athletic, Sports Illustrated, and CNN.com, Jay has held key roles in various organizations.

As the former Vice President of Business Operations and Strategy at Recurrent Ventures, Jay led pivotal initiatives and planning efforts for the company's 15 brands, overseeing decisions on content management systems and Artificial Intelligence policies.

During his tenure at The Athletic as the VP of Business Development and Operations, Jay spearheaded the company's foray into video content, podcasts, and editorial expansion while forging partnerships with media brands, sports teams, and content suppliers.

Previously serving as an Executive in Residence at Causeway Media Partners, specializing in sports-related media and technology investments, Jay brings a wealth of experience and expertise to the industry.

His tenure at Turner saw Jay holding various leadership positions, including VP of Product Management at Turner Sports, where he was instrumental in enhancing Sports Illustrated's digital media experiences and overseeing product development for websites, mobile apps, and games.

As the VP & Sr. Project Leader in Turner's Strategic Audience Solutions group, Jay played a key role in expanding Turner's advanced television businesses through product development and partnership initiatives.

In his role at Turner's New Products Group business incubator, Jay identified and developed new-media business opportunities, leading notable projects such as the launch of veryfunnyads.com and the creation of the female lifestyle brand thefrisky.com.

Jay's early career included roles as a management consultant for broadcasters, Director of Business Development and Operations at CNN.com, and Co-Founder with a focus on marketing strategies.

He holds a Bachelor's degree in Industrial Engineering from the Georgia Institute of Technology.

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Location

San Francisco, California, United States